Success in 140 Characters [Twitter]
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- 1. Success in 140 Characters A focus on Twitter June 24, 2014 2:00 p.m.
2. View, select and test your audio Submit questions Q&A addressed at the end of todays session Everyone will receive an email with a link to view a recorded version of todays session Your feedback is important! A survey will pop up after the close of the webinar. Please complete it. 3. Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media 4. Focus on how to be social, not on how to do social. - Jay Baer, Convince and Convert 5. Latest Statistics What is Twitter? Tweet Construction 3 Keys for IMPACT Question Spotlights Q and A 6. 73% of Internet Users Majority of 18-64 year olds Key Demographic Breakdowns all Participate 7. Fastest Growing: 50-64 year olds Largest Audience: 18-29 year olds All growing!! 8. Facebook Twitter Yelp Foursquare Pinterest Instagram Google + You Tube 9. 250 Million People on Twitter 100 Million Daily Users 208 Avg. Followers per Account 107 Minutes per User Monthly 46% Use Twitter Daily 26% Teen Users List as Favorite 45% Users Between 18-29 91% Internet Users NOT on Twitter 10. Founded in 2006 Social Network - Microblogging 140 Characters Hashtags # Twitter Handle - @(Username) Rapid Fire Realtime Communication Tool Retweet (RT) - Reply - Favorite 11 11. Makeup Messaging Management 12. Visually Appealing Brand Congruence Complete Profile 13. PASSION is the gasoline of social media Go-Giver Mentality It's not about you Tailor message to audience Use hashtags Pictures!!! Take risks 14. Build Audience Post Engagement Clicks to Website 15. Question Spotlight 16. Have a Strategy Have One Person Accountable Post/Respond Regularly Utilize Tools Monitor Results Managing Complaints Social Media Doesnt Create Negativity......It Uncovers It. 17. Part of a Multifaceted Plan Promote Print On Premise Email Signature Direct Mail Email Campaigns 18. What is the Purpose? Increase Foot Traffic Show Expertise Drive Web Traffic Increase Visibility Be a Resource Customer Service Showcase Involvement 19. Build Customer Relationships Drive Word Of Mouth Increased Foot Traffic Increased Revenue Better Reviews Find New Customers Encourage Repeat Business More visits to website - social media sites 20. Followers Reply Favorite Retweets Page Demographics Best Days 21. Makeup Messaging Management 22. Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R (Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook? July 29th Mobile apps - So Many Apps. So Little Time. Other RES events June 30th The Relationship between Human Resources and Safety Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m. Go to www.ohiorestaurant.org/res NOW to register!