Post on 19-May-2020
1
By
Hemant VandekarHead Brand Promotion
Marketing and Promotions
Hit the Target2
Right
MKCL
Laptop Flyers3
MKCL
7/17/20084
Branding with a difference5
Unique
MKCL
Banners and Sinages6
MKCL
Product Positioning7
Reaching Masses8
Classes&
MKCL
MKCL
Television Advertisement9
MKCL
Television Advertisement
7/17/2008
10
MKCL
Radio Advertisements11
MKCL
News Paper Advertisement12
MKCL
13
News Paper Advertisement
MKCL
14
News Paper Advertisement
MKCL
15
7/17/2008
MKCL
MICIT
MICIT’s Marketing Mix
Learning and Content
Management System
Interim Performance
Test (IPT)
Latest need based
syllabus.
A good quality book
Cost effective pricing
Competitive edge
Payment in easy
installments
17
Product Price
MKCL
MICIT’s Marketing Mix
12,000+ Certified Teachers, Counselors, Coordinators and Systems Administrators ….
300 Member National level Central Team for Software & Content Development, networking, testing, quality assurance, business promotion and brand building Operations, Management and Leadership
Strategic media planning
on local, state level and
national level.
A free hand for local
marketing
18
People Promotions
MKCL
MKCL
Strategic Approach (Promotions)19
A comprehensive coverage in the best of media available
in state.
Planned releases of advertisements in consultation with
SLC’s
Addresses for ALC’s in the advertisement.
Combination of state and local flavored marketing.
A free hand at local level marketing
MKCL
MKCL’s Deliverables20
News Paper Advertisement on State and
National Level
Radio Jingles
TV Commercials
58888 SMS service to generate enquiries
and to send the addresses of ATC’s
Lap-top flyers to all SSC Students at
Exam Centers
MICIT T-Shirts, Umbrellas at SSC Exam
Centers
Advertisements in major mediums:
Trains, Bus
MICIT Marketing Kit for all Authorised
Learning Centers
MKCL
Marketing Kit21
Banners, Leaflets, Hoardings, Dangler Designs, Theatre Slides Designs, Bus,
Auto-Rickshaw, Scooter Panel, Posters, Radio Spots, ST Bus Stand Audio Spots,
TV Commercials, Images, Photographs, Films
Thank you22