1 Marketing and Promotions - Maharashtra Knowledge...
Transcript of 1 Marketing and Promotions - Maharashtra Knowledge...
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By
Hemant VandekarHead Brand Promotion
Marketing and Promotions
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Hit the Target2
Right
MKCL
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Laptop Flyers3
MKCL
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7/17/20084
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Branding with a difference5
Unique
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MKCL
Banners and Sinages6
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MKCL
Product Positioning7
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Reaching Masses8
Classes&
MKCL
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MKCL
Television Advertisement9
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MKCL
Television Advertisement
7/17/2008
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MKCL
Radio Advertisements11
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MKCL
News Paper Advertisement12
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MKCL
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News Paper Advertisement
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MKCL
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News Paper Advertisement
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MKCL
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7/17/2008
MKCL
MICIT
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MICIT’s Marketing Mix
Learning and Content
Management System
Interim Performance
Test (IPT)
Latest need based
syllabus.
A good quality book
Cost effective pricing
Competitive edge
Payment in easy
installments
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Product Price
MKCL
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MICIT’s Marketing Mix
12,000+ Certified Teachers, Counselors, Coordinators and Systems Administrators ….
300 Member National level Central Team for Software & Content Development, networking, testing, quality assurance, business promotion and brand building Operations, Management and Leadership
Strategic media planning
on local, state level and
national level.
A free hand for local
marketing
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People Promotions
MKCL
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MKCL
Strategic Approach (Promotions)19
A comprehensive coverage in the best of media available
in state.
Planned releases of advertisements in consultation with
SLC’s
Addresses for ALC’s in the advertisement.
Combination of state and local flavored marketing.
A free hand at local level marketing
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MKCL
MKCL’s Deliverables20
News Paper Advertisement on State and
National Level
Radio Jingles
TV Commercials
58888 SMS service to generate enquiries
and to send the addresses of ATC’s
Lap-top flyers to all SSC Students at
Exam Centers
MICIT T-Shirts, Umbrellas at SSC Exam
Centers
Advertisements in major mediums:
Trains, Bus
MICIT Marketing Kit for all Authorised
Learning Centers
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MKCL
Marketing Kit21
Banners, Leaflets, Hoardings, Dangler Designs, Theatre Slides Designs, Bus,
Auto-Rickshaw, Scooter Panel, Posters, Radio Spots, ST Bus Stand Audio Spots,
TV Commercials, Images, Photographs, Films
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Thank you22