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1. Consumer Buying Behavior 2. What Influences Consumer Behavior? Cultural Factors Social Factors Personal Factors 3. Factors Influencing Consumer Behavior Cultural Culture…

Consumer buying process & Organizational buying behavior Akshay Jadhav Sejal Chaurasia  Consumer buying process  http://www.slideshare.net/AnkitAgarwal44/understanding-consumer-behaviour-46939555…

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 History of the company  Time line of Company  Brief summary of The Org. History of the company The Frito-Lay Story In 1932, two young entrepreneurs independently…

1. BUYING BEHAVIOUR INDIVIDUALBUYING DECISION PROCESS 2. INDIVIDUAL CUSTOMER DECISION MAKING ProblemInformationAlternative PostRecognitionSearchEvaluation Purchase Purchase…

Consumer Buying Behaviour CONCEPT Consumer The attitude of consumer or buyer decides how demand will emerge for a new product and service and how existing goods and services…

1. Cognitive-Driven by mind Emotional-Drivenby heart 2. High involvementdecision Low involvementdecision 3. Optimizingdecision making Satisficing decisionmaking 4. Compensatorydecision…

ORGANISATIONAL BUYING BEHAVIOUR MACMILLAN STUDIES IN MARKETING MANAGEMENT General Editor: Professor Michael J. Baker, University of Strathclyde This series is designed to…

A PROJECT REPORT On “Consumer Buying Behaviour Towards Hindustan Unilever Ltd Products (Special Reference To Personal Care Products)” SUBMITTED TO PUNJAB TECHNICAL UNIVERSITY,…

COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing…

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1. School of ANALYZING BUSINESS Business Management MARKETS Shoolini UniversityRojhe School of business Management 2. Business organizations do not only sell; they also buy…

1.QuestionsCHAPTER 2 4 1• How do customers decide which retailer to go to and what merchandise to buy? • What social and personal factors affect customer purchase decisions?…

1. “ Study on Consumer Behaviour and Buying Patterns for Retail Van & HoReCa” Prepared by: Pradeep Chauhan GR. No.M00055 Company Project Head :Mr. Ejaz QuraishyCompany…

ORGANISATION AL BUYING BEHAVIOUR Copyright © 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour by Karen Webb Slides prepared by Sarah Fletcher and Morena Dobrowolski…

1. E-BUYING BEHAVIOURGökay HamamcıPınar BektaşSare Nur TaşerTuğba Gürsoy 1 2. Outline• Online shopping behaviourGrowth of online shoppingSegments influencing e-buying…

COLLEGE STUDENTS’ APPAREL IMPULSE BUYING BEHAVIORS IN RELATION TO VISUAL MERCHANDISING by JIYEON KIM (Under the Direction of Dr. Brigitte Burgess) ABSTRACT Due to increasing…

A TERM PAPER ON “CONSUMER BEHAVIOR: A Study on Impulse Buying Of FMCG Products in Jodhpur” Submitted in partial fulfillment for the award of Degree of Master of Business…

Organizational Buying Behaviour Contents 1. Objectives 2. 1 Introduction 3. 2 The organizational-buying-behaviour process 4. 2.1 Buying decision phases 5. 2.2 The buying…

1. Consumer Markets andConsumer Buying Behavior 1 2. Consumer Buying Behavior Consumer Buying Behavior refers to thebuying behavior of final consumers-individuals &…