Welcome & Agenda • Please turn phones to silent or
vibrate • Ask questions• Facilitator & Introductions
• Join the Email List at
http://eepurl.com/tq3Xj
3 Choices to Make
1. Bootstrap it: Do it on your own2. Export: Let someone take over 3. Learn from an Expert & decide what
you can delegate to someone else
What is Instagram?
Instagram is a photo sharing application that allows you to
share pictures.
200+Million Users
37%18-29 years old
68% Female32% Male
Instagram Requirements
You need to have an iPhoneAndroid or Windows Phone to Access and
Download the Application.
Instagram Goals
1. Your Profile: Photography & Visual Voice
2. Your Content: Decide on Themes
3.Your Audience: How to Grow4. Your Marketing: Your End Game
Target Audience
Build an audience that allows youincrease brand awareness.
Engagement & Find people that willbuy what you are selling.
Profile
Use all the space provided to create a unique ABOUT section that provides
insight into you & your brand. Insert a URL that’s relevant!
Posting
Always write a description with your posts, AND use HASHTAGS!
2-3 POSTS PER DAY1-5 HASHTAGS PER POST
What to Post on Instagram?
Behind the ScenesSelfiesQuotesMemesVideos
Daily Life Scenery
Theme DaysEvents
Products & Services
Show people what you do and how you do it to increase engagement.
Partners, Employees, Experiences
What is Pinterest?
Instagram is a photo sharing application that allows you to
share pictures.
2.2 Million Active Users
80% Women 20% Men
36% of Pins w. Prices Get More
Likes
What to Pin?
Logos Your GraphicsBrand Symbols Your Photos
Announcements Things that relateEvents Things customers
might like
Anatomy of a Good Pin
1. Clear Image
2. Concise Message
3. Hashtags/Keywords
4. Call to Action
5. Clickable Link
6. Share to Other Social
Outlets3
2
1
45
6
Hashtags in Pinterest
• People use the hashtag symbol # before a
relevant keyword or phrase (no spaces) to
categorize Pins.
• Clicking on a hashtagged word in any message
shows you all other Pins marked with that
keyword.
• Hashtags can occur anywhere in the Post.
• They will show up on other social media outlets.
Editorial Calendar for the Week /Month
• Post Relevant Videos
• Offer an exclusive promotion
• Give a behind-the-scenes
look at your business
• Create a series of helpful tips
• Feature industry infographics
• Use quotes & Daily
Affirmations
Monday
Tuesday
Wednesday
Thursday
Friday
Sat/Sun
Week 1
Week 2
Week 3
Week 4
Special Color of the Month that is relevant to the business or trends
Top Related