#curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

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THE C URATO R GENERATION DRIVING BR AND ENGAGEMENT WITH TUMBLR, PINTEREST AND INSTAGRAM
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    19-Oct-2014
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    Technology

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DigitalBinx's Digital Shoreditch talk exploring why and how brands are embracing these social platforms, not only to promote their products, but also to engage new audiences, crowdsource awesome content and drive social commerce

Transcript of #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

Page 1: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

THE CURATOR GENERATION

DRIVIN

G BRAND E

NGAGEMENT W

ITH T

UMBLR, P

INTE

REST AND

INSTA

GRAM

Page 2: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

CURATOR GENERATION

• Challenge

• What’s happening?

• Questions to ask

• What is a Hashtag

• Tumblr, Pinterest, Instagram

• Conclusion

• Table top

• Prize winner

#curatorgeneration

Page 3: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

• Prize: A bottle of champagne!

• #curatorgeneration on Instagram

• Winner: Announced in 10 minutes!

• Judged by @gemmaphelan

#CURATORGENERATION CHALLENGE

Page 4: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

• No patience for lengthy text

• Facebook fatigue

• Social is active

• Shared interests and identity

• Great visuals rank high on Facebook

WHAT’S HAPPENING?

#curatorgeneration

Page 5: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

1. What are your social goals? 2. Who is your target audience? 3. Do you have time/resource to

curate non-branded content? 4. Does your brand have a strong

visual identity?

4 QUESTIONS TO ASK BEFORE YOU DIVE IN

#curatorgeneration

Your don’t

need to be

everywhere

Concentrate on where you are

truly connecting and

developing relationships

Consider sponsoring live events

Page 6: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

WHAT IS A #HASHTAG?!

A way to catagorise content in social media

• Search a hashtag to monitor relevant conversations

• Add a hashtag within description

• Communicate it internally and externally

#curatorgeneration

#andywarhol

Page 7: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

TUMBLR

• Socially focused, blogging platform

• Customise themes to reflect your brand

• Content planning

• TAGS aid discovery

• NOTES display viral journey

• REBLOG to share

• Commission unique content

Best for travel, theatre, pop culture

#curatorgeneration

Vanity Fair: Original content (153 Notes)

GOOD:Curate with a RE-BLOG(415 Notes)

Page 8: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

PINTEREST Content curation, bookmarking and research

On Pinterest:

• Already pinned? Pinterest.com/source/topshop.com

• Collaborate to curate boards

• Be creative with titles and descriptions

• Pin from websites and avoid upload

• REPIN to share, LIKE + COMMENT

Off Pinterest:

• Compelling visuals for blog posts

• ‘Pin it’ to your browser and social sharing

• Monitor traffic from Pinterest to your site

Best for food, design, recruitment

Social commerce retailer Little Black Bag

#curatorgeneration

Page 9: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

INSTAGRAM

• Hugely popular, Facebook-owned photo sharing app for iPhone/Android

• Focus on crowdsourcing user content

• Invite savvy instagrammers to your events

• Visualise key messages and calls to actions

• Exclusive, timely, behind-the-scenes content

• Use hashtags, @ mentions to aid discovery

Best for travel, design, live events

My camera app of choice? Camera+

#curatorgeneration

Page 10: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

REMEMBER….

• Use personally and assess your goals first

• Develop visual brand identity to relate to your target audience

• Create unique content and optimise posts for increased visibility

• Follow to 30:70 creation: curation rule

• Tumblr - Visual, bite-sized and sharable blogging

• Pinterest - Social commerce, research and bookmarking

• Instagram - mobile experiences and live events

• Research. Experiment. Evaluate. Plan.

#curatorgeneration

Page 11: #curatorgeneration: Brand Engagement with Tumblr, Pinterest and Instagram

GOT QUESTIONS? JOIN OUR TABLE TOP AT 1:45

Laura Scott @laura_scott Head of Digital Strategy @Addiction_World

Cat Turner @catturnerHead of Digital @therabbitagency

Danielle Moon @DanniLMoonPR + Marketing Manager @OctoberJobs

Featuring:

#curatorgeneration

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@hassanmirza on Twitter, Instagram,

Pinterest

digitalbinx.com

#curatorgeneration