#SMX #11a @DanielFurch
The Periodic Table Of SEO Ranking Factors: 2015/16 Edition
DANIEL FURCH
Milan 11/12/2015
#SMX #11a @DanielFurch
Head of Content Marketing Searchmetrics
Study of Linguistics and Literature in Berlin
Not a classic SEO, but I love Data
DANIEL FURCH
#SMX #11a @DanielFurch
Made with love in Berlin
>180 passionate people
Innovator in SEO Software & more since 2005
San Mateo New York
London Paris
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
Differences from #1 to #30 / 10,000 Keywords
#SMX #11a @DanielFurch
Correlation vs Averages
š2014 = 0.00
š2015 = 0.00
Ć = 96%
Ć = 20%
Shar
e /
Co
un
t o
fā¦
Ranking
#SMX #11a @DanielFurch
Correlation ā Causation
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
Decline of (poor content) keyword domains
#SMX #11a @DanielFurch
Search Engine Optimzation Search Experience Optimzation
Experience
1.
2.
3.
4.
5.
etc.
Algorithm
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
#SMX #11a @DanielFurch
LINKS?
Where weāre going, we donāt need LINKS.
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
RANKING FACTORS 2015 User Signals
100%
50%
0%
Is the User happy?
#SMX #11a @DanielFurch
Humans like order!
#SMX #11a @DanielFurch
Structure: Bullet Points / Lists
Lorem Ipsum Dolor
1. Lorem 2. Ipsum 3. Dolor
Unordered List Ordered List
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Text
#SMX #11a @DanielFurch
+10%
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
#1 no manās land
#SMX #11a @DanielFurch
SEO Visibility
#SMX #11a @DanielFurch
SEO Visibility
#SMX #11a @DanielFurch
+~5%
#SMX #11a @DanielFurch
āYou shall know a keyword by the company it keepsā (Firth, 1957)
Whatās behind?
#SMX #11a @DanielFurch
thekitchn.com/how-to-boil-eggs-perfectly-every-timeā¦
Keyword Density āboiled eggsā
#SMX #11a @DanielFurch
HOLISTIC WEBSITES
#SMX #11a @DanielFurch
HOLISTIC WEBSITES 464 #1
#SMX #11a @DanielFurch
SEO Visibility - thekitchn.com
#SMX #11a @DanielFurch
2014 2011 2015
Image
Image
Image
Image
Content
Content Image
Video
Content/ Structure
#SMX #11a @DanielFurch
Get the paper!
RANKING FACTORS
2015
searchmetrics.com/us2015
TAKEAWAYS
Technical Content
Structure
Track + Improve Continuously!
User Experience
Classic SEO Measures Holistic / Relevant / Topics (Description, Tags, Sitespeed) (No Keyword Focus, Larger)
(Internal Links, Visual Structure)
#SMX #11a @DanielFurch
THANK YOU!
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