[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
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Transcript of [US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch
#SMX #11a @DanielFurch
The Periodic Table Of SEO Ranking Factors: 2015/16 Edition
DANIEL FURCH
Milan 11/12/2015
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Head of Content Marketing Searchmetrics
Study of Linguistics and Literature in Berlin
Not a classic SEO, but I love Data
DANIEL FURCH
#SMX #11a @DanielFurch
Made with love in Berlin
>180 passionate people
Innovator in SEO Software & more since 2005
San Mateo New York
London Paris
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#SMX #11a @DanielFurch
Differences from #1 to #30 / 10,000 Keywords
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Correlation vs Averages
𝜌2014 = 0.00
𝜌2015 = 0.00
Ø = 96%
Ø = 20%
Shar
e /
Co
un
t o
f…
Ranking
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Correlation ≠ Causation
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RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
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#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
#SMX #11a @DanielFurch
Decline of (poor content) keyword domains
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Search Engine Optimzation Search Experience Optimzation
Experience
1.
2.
3.
4.
5.
etc.
Algorithm
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RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
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LINKS?
Where we‘re going, we don‘t need LINKS.
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#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
RANKING FACTORS 2015 User Signals
100%
50%
0%
Is the User happy?
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Humans like order!
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Structure: Bullet Points / Lists
Lorem Ipsum Dolor
1. Lorem 2. Ipsum 3. Dolor
Unordered List Ordered List
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Text
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+10%
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#SMX #11a @DanielFurch
RANKING FACTORS 2015 Rank Correlation Top 30
Google.com
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#SMX #11a @DanielFurch
#1 no man‘s land
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SEO Visibility
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SEO Visibility
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+~5%
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„You shall know a keyword by the company it keeps” (Firth, 1957)
What’s behind?
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thekitchn.com/how-to-boil-eggs-perfectly-every-time…
Keyword Density „boiled eggs“
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HOLISTIC WEBSITES
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HOLISTIC WEBSITES 464 #1
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SEO Visibility - thekitchn.com
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2014 2011 2015
Image
Image
Image
Image
Content
Content Image
Video
Content/ Structure
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Get the paper!
RANKING FACTORS
2015
searchmetrics.com/us2015
TAKEAWAYS
Technical Content
Structure
Track + Improve Continuously!
User Experience
Classic SEO Measures Holistic / Relevant / Topics (Description, Tags, Sitespeed) (No Keyword Focus, Larger)
(Internal Links, Visual Structure)
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