UNLOCKING A GENERATION OF POTENTIAL
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MILLENNIALS ARE
MILLENNIAL
THE
GENERATION
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I’M PART OF A Percent likely to utilize/rent products or services from a share community
Source: Nielsen Global Survey of Share Communities, Q3 2013
MIL
LEN
NIA
LS
(18
-34
) B
AB
Y B
OO
MER
S (5
5+)
GLOBAL AVERAGE ASIA-PACIFIC MIDDLE EAST AFRICA
LATIN AMERICA NORTH AMERICA EUROPE
THE GENERATION
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I WANT
Source: Nielsen Global Survey of Corporate Social Responsibility, Q1 2014
PREFER TO WORK FOR A COMPANY COMMITTED
TO POSITIVE SOCIAL/ENVIRONMENT
IMPACT
CHECK THE PACKAGING LABELS TO ENSURE
POSITIVE SOCIAL/ENVIRONMENT
IMPACT MILLENNIALS BABY BOOMERS
THE GENERATION
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AND WATCH WHAT I WANT,
I am more likely than Baby Boomers to…
Source: Nielsen Global Video-on-Demand Survey, Q3 2015 , Nielsen Global Digital Landscape, Q3 2014
XXX TO AGREE THAT
TIME-SHIFTED PROGRAMMING BETTER ACCOMMODATES MY SCHEDULE
XXX AGREE THAT
WATCHING VIDEO PROGRAMMING ON MY MOBILE DEVICE IS CONVENIENT
XXX MORE
LIKELY TO PAY FOR A PROVIDER FOR ONLINE
PROGRAMMING
XXX
MORE LIKELY TO SAY THEY PLAN TO CANCEL SERVICE IN
FAVOR OF ONLINE-ONLY
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