The Best Time To Be in #MRX
Almost every business vertical is experiencing tremendous change
Market Researchers are the business tour guides of the future
What does the future hold for businesses?
Consumer Packaged Goods (CPG)
Health consciousness and sourcing awareness is rising
Complex carbohydrates, the staple of many CPG products are coming under fire
Organic, local, sustainable, gluten-free becoming increasingly important to consumers
Leaving the door open for smaller competitors
Cable Providers
Cord cutting becoming more of a reality, less of a buzzword
Consumers want choice, instantaneous content, and complete control over viewing experience
Traditional cable providers will have to adapt to new content ecosystem
Financial institutions
Cornerstone financial products losing importance among majority of millennials
Millennials not purchasing homes at rate of parent’s generation
Vehicle ownership not a priority for majority of millennials
Mobile interactions trump in-person for millennials
Present financial infrastructure not set up to compete with digital financial age and changing views on wealth
Automotive
Rising gas prices, stagnant wages, and growing environmental awareness make auto ownership less desirable
Ownership becoming overrated among
majority of millennials
A staple of the American dream is being reimagined
New auto companies beginning to threaten incumbents
The American auto industry is racing to keep up
Retail
Online shopping is threatening traditional retail models
Brick and mortar finding its way
Showrooming no longer a trend but a reality
In-person shopping is finding its way
Demographics
21% of all millennials are Hispanic
Gen Z is the most ethnically diverse generation in history, representing the last generation to be majority non-Hispanic white (52.9%)
Companies will have to adjust to new diverse cultural landscape
How many ways to guide the way?
Supplier vs. Client
Market Research Analyst
Strategic Planner
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Mario X. CarrascoManaging PartnerThinkNow [email protected]
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