The Best Time To Be in #MRX

Almost every business vertical is experiencing tremendous change

Market Researchers are the business tour guides of the future

What does the future hold for businesses?

Consumer Packaged Goods (CPG)

Health consciousness and sourcing awareness is rising

Complex carbohydrates, the staple of many CPG products are coming under fire

Organic, local, sustainable, gluten-free becoming increasingly important to consumers

Leaving the door open for smaller competitors

Cable Providers

Cord cutting becoming more of a reality, less of a buzzword

Consumers want choice, instantaneous content, and complete control over viewing experience

Traditional cable providers will have to adapt to new content ecosystem

Financial institutions

Cornerstone financial products losing importance among majority of millennials

Millennials not purchasing homes at rate of parent’s generation

Vehicle ownership not a priority for majority of millennials

Mobile interactions trump in-person for millennials

Present financial infrastructure not set up to compete with digital financial age and changing views on wealth

Automotive

Rising gas prices, stagnant wages, and growing environmental awareness make auto ownership less desirable

Ownership becoming overrated among

majority of millennials

A staple of the American dream is being reimagined

New auto companies beginning to threaten incumbents

The American auto industry is racing to keep up

Retail

Online shopping is threatening traditional retail models

Brick and mortar finding its way

Showrooming no longer a trend but a reality

In-person shopping is finding its way

Demographics

21% of all millennials are Hispanic

Gen Z is the most ethnically diverse generation in history, representing the last generation to be majority non-Hispanic white (52.9%)

Companies will have to adjust to new diverse cultural landscape

How many ways to guide the way?

Supplier vs. Client

Market Research Analyst

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Mario X. CarrascoManaging PartnerThinkNow Researchmario@thinknowresearch.com