SMX Toronto

Actionable SEO Reports Your Boss Will Love

Dan Boberg - SyCara

May 2012

Overview:

• Tools or Platforms

• Research Reports

• On Page Analysis Reports

• Link Reporting

• Measuring Engagement

• Paid & Natural Insights

SEO Tools

• Great specialization

• Often free versions available

• Examples: Advanced Web Ranking, Majestic SEO

SEO Platforms

• Integrated data sets

• Store Data for Trending & Insight

• Paid products• Examples:

Raven Tools, SyCara, Conductor

Research Reports• Keyword Research

- AdWords (keyword suggestions, free)- SEM Rush (competitor keywords, free

or paid)- Wordstream (keyword research &

tools, paid)- Word Cloud Tools:

-WooRank (free & paid)-SyCara (paid)

• Competitive Research: Share of Voice

Word Cloud: WooRank

Competitor Research: Share of Voice

• Gives true picture of who is competing on all of your keywords

On Page Analysis Reports

• Browser Testing: - Adobe BrowserLab (Browser testing, free)

• Performance Analysis-GTMetrix (Performance Analysis, page

speed, free)

• Site Audit:- SEO PowerSuite (Site audit, free)- SyCara (Site audit, competitor audit, paid)

Site Audit - SEO Power Suite

Site Audit

Link Reporting• Majestic SEO (extensive link data, paid)

• BuzzStream (link management reporting, paid)

• Top Authors

Majestic SEO

• Rich link data• Backlinks discovery and referring domains

Top Authors

Social Engagement• Reach & Sentiment

-Social Mention (free & paid)

-Trackur (paid)

- WhosTalkin (free)

• Top Users / Most Active Discussions

-Social Mention (free & paid)

• Blogs & Social Segments

-SyCara (paid)

-Radian6 (paid)

Social: Reach & Sentiment

• Quick and free social data on any topic• Shows sentiment and passion

Social Dashboard

Social: Top Users

Advanced Social

Paid & Natural

Paid & Natural: Back-Azimuth

Visibility Analysis

Thank You!

Dan Bobergdan.boberg@sycara.com

@dboberg76626-488-6700