Download - #SocialSelling Market and Sell to the Modern Buyer

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#SocialSellingMarket & Sell to the Modern Buyer

@jill_rowley#SocialSelling


#SalesSummit


This Funnelholic Sales Summit is sponsored by the following:


The ABC’s of Social Selling – Always Be Connecting



Traditional Selling vs #SocialSelling


http://www.youtube.com/watch?v=W2yw5GEWwS0




78% of Sales Using Social Media

Outsell Their Peers



Customers expect companies to feel personal and authentic



ADAPT OR DIE BE REPLACED Become transparent, responsive, & collaborative or else risk being “left in the dust” by competition



HOW? share the unedited voices & personalities of your employees!



Buying process has changed

Buyers are self-educating via SEARCH & SOCIAL



57% of the buying process done before engaging sales

Then NowVS.



92% of B2B buyers start search on web…



82% of the world’s online population can be reached by SOCIAL NETWORKS

Source: insites-consulting.com



Superpower of peer2peerYou Your future

advocate @ACME&



Buyer to Company: 33% trust



Buyer to Buyer: 92% trust



Meet the Modern Buyer

Well-informedDigitally-driven

Socially-connectedMobile & Empowered



Unlimited access to real-time information about your company, products,

competitors, customers, industry experts and influencers



You need more tools!

Would you try to maintain your territory with only

hammer & nails? (Phone & Email)



Use Social Networks to Find, Listen, Relate, Connect, Engage & Amplify your buyers and

their sphere of influence



Content:

R E A D what your buyers are reading and share that

content across your Social Networks



The on ContentThe


http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html


1. Buyer-centric LinkedIn profile

2. The Art of a LinkedIn Invite

3. Sphere of Influence training

4. LinkedIn groups

5. Advanced Search in LinkedIn

6. LinkedIn Contacts

7. LinkedIn Job Change alerts

8. Share content



Add a Professional Photo

To edit your photo in LinkedIn:1. Log onto LinkedIn 2. Choose Profile -> Edit Profile3. Click on the camera icon 4. Upload a professional photo

(choose edit photo to replace your current photo)

5. Save changes

Represents your personal brand

#SocialSelling @jill_rowley

https://www.linkedin.com/


The Good, the Bad, and The Ugly

#SocialSelling


1. Pick a simple and short username (this is your brand)2. Create a personal profile3. Upload a good picture (no eggheads!)4. Include your LinkedIn URL in your bio5. Listen first, find your voice6. Follow influencers and experts in your field; Create lists7. Share things that are useful and relevant to your followers8. Do no just self-promote or share your stuff9. Engage with your followers (@reply, RT and mention) 10. Use #hashtags – example is #SuperSocialChat #MillenialTalk



#SuperSocialChat – April 14, 2014



Personal Branding on Twitter


“You are NOT a logo”


78% of Sales Using Social Media

Outsell Their Peers



The ABC’s of Social Selling – Always Be Connecting



QUESTIONS?