#SocialSelling Market and Sell to the Modern Buyer

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    23-Aug-2014
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Want to know how to make social selling work? So does the team at Funnelholic. That is why we asked Jill Rowley, the world's most famous social sales person, to deliver her framework for social selling success. Not someone who learned it from a book. Someone who actually finished as one of the top reps quarter after quarter. Someone who took her recipe for success and helped train 1000's or reps at the one of the biggest tech companies in the world - Oracle. Someone who is now training sales leaders, executives, and individual reps from the world's greatest companies. That's Jill.

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  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. #SocialSelling Market & Sell to the Modern Buyer @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. #SalesSummit
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. This Funnelholic Sales Summit is sponsored by the following:
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. The ABCs of Social Selling Always Be Connecting @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Traditional Selling vs #SocialSelling @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 78% of Sales Using Social Media Outsell Their Peers @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Customers expect companies to feel personal and authentic @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. ADAPT OR DIE BE REPLACED Become transparent, responsive, & collaborative or else risk being left in the dust by competition @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. HOW? share the unedited voices & personalities of your employees! @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Buying process has changed Buyers are self-educating via SEARCH & SOCIAL @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 57% of the buying process done before engaging sales Then NowVS. @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 92% of B2B buyers start search on web @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 82% of the worlds online population can be reached by SOCIAL NETWORKS Source: insites-consulting.com @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Superpower of peer2peer You Your future advocate @ACME& @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Buyer to Company: 33% trust @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Buyer to Buyer: 92% trust @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Meet the Modern Buyer Well-informed Digitally-driven Socially-connected Mobile & Empowered @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Unlimited access to real-time information about your company, products, competitors, customers, industry experts and influencers @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. You need more tools! Would you try to maintain your territory with only hammer & nails? (Phone & Email) @jill_rowley #SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Use Social Networks to Find, Listen, Relate, Connect, Engage & Amplify your buyers and their sphere of influence @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Content: R E A D what your buyers are reading and share that content across your Social Networks @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. The on Content The @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 1. Buyer-centric LinkedIn profile 2. The Art of a LinkedIn Invite 3. Sphere of Influence training 4. LinkedIn groups 5. Advanced Search in LinkedIn 6. LinkedIn Contacts 7. LinkedIn Job Change alerts 8. Share content @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Add a Professional Photo To edit your photo in LinkedIn: 1. Log onto LinkedIn 2. Choose Profile -> Edit Profile 3. Click on the camera icon 4. Upload a professional photo (choose edit photo to replace your current photo) 5. Save changes Represents your personal brand #SocialSelling @jill_rowley
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. The Good, the Bad, and The Ugly #SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 1. Pick a simple and short username (this is your brand) 2. Create a personal profile 3. Upload a good picture (no eggheads!) 4. Include your LinkedIn URL in your bio 5. Listen first, find your voice 6. Follow influencers and experts in your field; Create lists 7. Share things that are useful and relevant to your followers 8. Do no just self-promote or share your stuff 9. Engage with your followers (@reply, RT and mention) 10. Use #hashtags example is #SuperSocialChat #MillenialTalk @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. #SuperSocialChat April 14, 2014 @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. Personal Branding on Twitter @jill_rowley#SocialSelling You are NOT a logo
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. 78% of Sales Using Social Media Outsell Their Peers @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. The ABCs of Social Selling Always Be Connecting @jill_rowley#SocialSelling
  • Copyright 2013, Oracle and/or its affiliates. All rights reserved. QUESTIONS?