Social Media Assets and How To Use ThemWe’ve pulled together a series of social media assets for the badminton community to
utilise in their return to the courts as restrictions begin to ease across Australia. The focus
of these assets is to encourage and insight thoughts of returning to badminton as soon as
we are allowed. You’ll notice that many of the images are picture of social players and
showcasing the diversity of age, skill and gender that engage in badminton. The focus of
this campaign is to bring back those rusted-on players, the regular social players and the
every now and then players.
These images have been built for you to use on your social media platforms, and to
inspire you to build your own images to continue to circulate and create well into the
future. All of our assets fall into one of two categories; Badminton Is Coming Back or
Badminton Is Back. The use of either will depend on what restrictions that your
state/territory is currently experiencing.
Badminton Is Coming BackUse images with the #BadmintonIsComingBack caption when your state/territory is still
experiencing restrictions prevent indoor play. When thinking of caption to go with your
images think about building excitement and anticipation, referencing things that people
at your association or club love doing is perfect.
To keep track of your posts and to see what other associations and clubs around Australia
are doing make sure you put in a #BadmintonIsComingBack to tag it. Your state/territory
association and Badminton Australia will also be able to follow along with what content
you’re putting out. If you want to look at other content just pick your social media
platform (Facebook, Instagram etc.) and in the search bar type in
#BadmintonIsComingBack, this will bring up everything tagged within that platform.
Below are some of the #BadmintonIsComingBack images with the ‘copy’, the text, that
accompanies them when posted. If you want to make your own content with photos
from your own club click here for a quick guide.
Picture 1: Get ready! Badminton is on its way back to a court near you!
#BadmintonIsComingBack #badminton #sport #love
Picture 2: It’s time to dust off the cobwebs, warm up those muscles, Badminton’s return is
just around the corner!!!! #BadmintonIsComingBack #stretch #sport
You can access the full suite of #BadmintonIsComingBack assets by getting in touch with your
State/Territory association
Badminton Is BackUse images with the #BadmintonIsBack caption when your state/territory has been given
the green light for indoor activities to resume. When thinking of caption to go with your
images think about what makes playing exciting, people might love coming for the social
aspect, others may enjoy the on court battles they have every week, referencing things
that people at your association or club love doing is perfect to build engaging content.
To keep track of your posts and to see what other associations and clubs around Australia
are doing make sure you put in #BadmintonIsBack to tag it. Your state/territory
association and Badminton Australia will also be able to follow along with what content
you’re putting out. If you want to look at other content just pick your social media
platform (Facebook, Instagram etc.) and in the search bar type in #BadmintonIsBack, this
will bring up everything tagged within that platform.
Below are some of the #BadmintonIsBack images with the ‘copy’, the text, that
accompanies them when posted. If you want to make your own content with photos
from your own club click here for a quick guide.
Picture 1: Have you played yet?! Badminton is back so get on court quick!
#BadmintonIsBack #badminton #sport #love #getoncourt
Picture 2: Badminton Is Back!!!! Courts are open, it’s time to get back and take the win!
#BadmintonIsBack #YES #sport #finally
You can access the full suite of #BadmintonIsComingBack assets by getting in touch with your
State/Territory association
Build Your Own Content!Congratulations! Building your own content in addition to the assets that we’ve compiled
will be a sure-fire way to engage with your community and get them back on court
sooner! While it might seem intimidating to build your own social media content it is
actually fairly easy once you have an idea in your head of what you’d like to build. There
are also a few products that you can use for free to make your idea come to life, for this
document we’re going to steer you towards Canva, although if you have access to the
Adobe Suite, the Adobe Spark program is also fantastic and free.
Let’s Start!
Type www.canva.com into your internet browser (or click the hyperlink)
If you don’t have a canva account, create one! A fairly easy process, you can either use
your email or sign up with your Facebook account.
Once you’re set up you’ll be taken to the home page (above), find the “social media”
design/image and click on that, you’ll be taken to the design window (below).
Once you’re in the design window you can start creating your masterpiece! The first thing
you want to do is to drag the image you would like to post into the design window
(below).
Resize the image to make sure that it fits the way you want it to. If you’re struggling with
a pixelated image or parts of the image are being cut out you might need to consider
using a different image. Using the “Elements” and the “Text” tabs on the far left of the
design window, you can add some flair to the image you’ve chosen.
There are plenty of options for text size, font and different styling/layouts so don’t be
afraid to try something a bit different!
Make sure to put in #BadmintonIs within your image so that those who are viewing your
image have some context to the post. Of course it will be accompanied with some text
copy within the post but having it in the image ensures that even a casual scroller will get
the message quickly!
Once you’re happy with the final image drag your mouse to the top right of the design
window with the word ‘download’. Click the arrow next to download, make sure that
you’re downloading a PNG or JPG of your design (PNG is a high-quality copy, JPG is a
lower quality). Once you’ve downloaded the file you can upload that directly to your
social media platform, how easy is that!
Good luck in building your own content with Canva!
Questions or comments
Matt Simpson
Participation Coordinator & Digital Coordinator
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