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Social Media Success
Presented by:
Jasmine Batra & Anup Batra
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Lets understand
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SOCIAL + MARKETINGMEDIA +
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Are you a Social Butterfly?
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Social Media Selection
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Cohesive Messages
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Broader Strategy
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Success in SMM
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Competitions
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Competitions- your trump card
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The learnings
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Community
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Q & A
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Engaging People on Facebook
Educate + Entertain + Entice
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Educate
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Entertain
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Engaging Brands
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Asking questions to engage
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Sharing & Humour
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Inviting your contacts
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Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
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Tools & Measurement
• Traffic sources
• Fans and Followers
• Blog comments to date
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Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
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Facebook Ads with Targeted Messages
Turning 21….need help organizing a party
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Facebook Business page
2254 fans in 3 months
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Actionables
• Designing a Facebook company page that reflects
your brand
• Devise Content strategy for Social media channels.
• Integrate online advertising to build your fans/
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• Twitter ID/ Username
• Bio
• Background
• Twitter Search
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Connecting on Twitter
• You can have multiple twitter accounts
• Start Connecting (Similar Interests/ Industry
Leaders)
• Twitter Search (Find people you would like to
network with (prospects, customers, potential
partners, prospective employees)
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How to find people on Twitter
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Promoted Tweets/ Accounts
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Use tools
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Highest Relevance
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I am new to this
The accountAbout sectionBe descriptive
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The latest
· Promoted pins· Article pins to ‘read later’
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• Combine offline with online and vice-versa.
• Be Authentic and HONEST• Be seen as ‘Trusted advisor’ in
your space.• Exercise your connections.• Think Long term and have fun.
Your mantra for success
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Stay Connected
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