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Social Media and the Job Search
I. Intro + general tips
II. LinkedIn
III. Twitter
IV. What to avoid
Why use social media in your job search?
● 1 out of 7 people who are referred get hired vs. 1 in 100 who are not referred!
● Social media now helps 1 in 6 job hunters find employment
General Tips For All Networks
● Decide who you are, and portray yourself accordingly across your profiles.
● Build meaningful relationships.
● Don’t beg for it.
● Be authentic.
● Demonstrate expertise.
● You don’t need a huge number of followers to make this work.
Make your profile awesome.
● Include a profile picture
● List your skills
● Fill out the Summary section
● Share regularly and wisely
● Show your personality
Let people know you’re looking!
Make connections.
● Personalize your invitation to connect
● Join relevant Groups
Examples of groups:
● Follow companies you’re interested in
● Join alumni networks
● Make use of mutual connections
● Focus on fit
● Do your research!
Summary
● Make an awesome profile
● Engage & be active
● Leverage connections
Twitter Terminology
● Reply = respond to someone’s tweet
● RT (retweet) = like Facebook’s “share”
● Mention = when you tweet directly at someone
● Favorite = like a “like” on Facebook
Complete your profile.
● Picture, background, bio
Follow people!
● Companies you want to work for
● Employees of those companies
What to do with that spiffy profile.
Search for company’s handle
Voila!
● Industry experts
● Things you like = personality + fun
What to tweet:
● Industry news
● Interact with companies/employers/ people who do what you want to do
● Personality/interests
● Self-promotion
Follow hashtags and join chats:
● Job listings: #jobs, #recruiting, #sfjobs, #jobadvice, #hiring, #jobhunt, #jobsearch
● Industry conferences - ex: #mozcon
● Industry chats - ex: #edchat, #ednewschat
Let people know you’re looking!
#Engineer looking for a #job in the #SFbayarea. Hit me up! #jobsearch
Summary
● Complete profile - let people know what you’re about
● Engage with industry leaders/people who work at companies you want to work at; build relationships.
● Be an asset to the community
Other social platforms w/ potential
● Personal blog (your own)
● Company blogs
● Company Facebook pages
● Quora
***make your Facebook private
Last step:
Take it offline!
“Hey I’m really interested in [industry]. Any chance we could meet up for a cup of coffee sometime?”
Magoosh is hiring!
http://magoosh.com/jobs/
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