Social Media & Job Search

53
Ellen Shulman

description

 

Transcript of Social Media & Job Search

Page 1: Social Media & Job Search

Ellen Shulman

Page 2: Social Media & Job Search
Page 3: Social Media & Job Search

• Internet Networking on Social Networking Internet Networking on Social Networking SitesSites

• Relationship Expansion and ManagementRelationship Expansion and Management

• Sharing Information, Commenting and Sharing Information, Commenting and Conversing Conversing

Page 4: Social Media & Job Search

There are substantially more jobs in the hidden There are substantially more jobs in the hidden job market than the advertised onejob market than the advertised one

Expand network Expand network

Create opportunityCreate opportunity

Inside track to untapped marketsInside track to untapped markets

Inside scoop on employersInside scoop on employers

Visibility as a subject matter expertVisibility as a subject matter expert

Leading edge of industry trendsLeading edge of industry trends

Page 5: Social Media & Job Search
Page 6: Social Media & Job Search

SynergisticTogether !!!

Deepen Relationships

Expand Relationships

Page 7: Social Media & Job Search

• More Popular Than Email; Works 24/7 365 More Popular Than Email; Works 24/7 365 DaysDays

• Highly Visible and PowerfulHighly Visible and Powerful

• Reach/ Keying Into Important PeopleReach/ Keying Into Important People

• Networking Paradigm Rapidly ChangingNetworking Paradigm Rapidly Changing• Multiple MeetingsMultiple Meetings• Leverages Offline NetworkingLeverages Offline Networking• Relationship Maintenance and ExpansionRelationship Maintenance and Expansion

• Less Intimidating than Offline NetworkingLess Intimidating than Offline Networking

Page 8: Social Media & Job Search
Page 9: Social Media & Job Search

Social Networkin

gSharing Content

Page 10: Social Media & Job Search

Web 2.0

Social Networkse.g. Facebook

Niche Social Networkse.g. LinkedIn

Blogs e.g. Guy Kawasaki

Videos/Podcastse.g. YouTube

Photo sharing

e.g. Flickr

Micro Blogse.g. Twitter

Discussion Groups

e.g. Yahoo

Identity Management Sites e.g. Visual CV

Page 11: Social Media & Job Search
Page 12: Social Media & Job Search

• Online Interactive Address BookOnline Interactive Address Book

• Create and Upload Personal ProfileCreate and Upload Personal Profile

• Connect with Others Share InformationConnect with Others Share Information

• Expand Network: Connect with Contacts Expand Network: Connect with Contacts NetworkNetwork

• Six Degrees of SeparationSix Degrees of Separation

Page 13: Social Media & Job Search

• Helps Create Digital FootprintHelps Create Digital Footprint

• Manages ProfileManages Profile

• Helps Create Online IdentityHelps Create Online Identity

• Reputation BuilderReputation Builder

Page 14: Social Media & Job Search

• Own Interactive WebsiteOwn Interactive Website

• Increases Visibility and Adds CredibilityIncreases Visibility and Adds Credibility

• Establishes Thought LeadershipEstablishes Thought Leadership

• Attracts OpportunitiesAttracts Opportunities

• Personal Branding Personal Branding

• Blogger.comBlogger.com

Page 15: Social Media & Job Search

• Online Group DiscussionsOnline Group Discussions

• Meet People with Common InterestsMeet People with Common Interests

• Creates Opportunities; Job leadsCreates Opportunities; Job leads

• Yahoo-35,000 GroupsYahoo-35,000 Groups

• Google-10,000 GroupsGoogle-10,000 Groups

  

Page 16: Social Media & Job Search
Page 17: Social Media & Job Search
Page 18: Social Media & Job Search

Critical Communications StrategyCritical Communications Strategy

Helps Determine Professional ImageHelps Determine Professional Image

Way to Differentiate Way to Differentiate

Written First PersonWritten First Person

www.15secondpitch.comwww.15secondpitch.com

Link to Other ProfilesLink to Other Profiles

Page 19: Social Media & Job Search
Page 20: Social Media & Job Search

• Use TactUse Tact

• Listen First Listen First

• Lead with “ Enjoyed Your Blog,” not “Here’s My Lead with “ Enjoyed Your Blog,” not “Here’s My Resume.”Resume.”

• Don’t Spam People with Sales PitchesDon’t Spam People with Sales Pitches

• Offer InformationOffer Information

• When Someone Gives You Information, Thank When Someone Gives You Information, Thank ThemThem

• Be Polite and AppreciativeBe Polite and Appreciative

• Watch Your SignatureWatch Your Signature

Page 21: Social Media & Job Search
Page 22: Social Media & Job Search

• #1 Social Networking Site#1 Social Networking Site

• 200 Million Active Users, 07/2009200 Million Active Users, 07/2009

• Fastest Growing Demographic 35 -49Fastest Growing Demographic 35 -49

• Average User has 120 FriendsAverage User has 120 Friends

• 35 Million Active User Groups35 Million Active User Groups

• Monthly; 900 Million Photos Uploaded, 10 Million Monthly; 900 Million Photos Uploaded, 10 Million Videos Uploaded, 28 Million Pieces of Content SharedVideos Uploaded, 28 Million Pieces of Content Shared

• President Obama, Anderson Cooper 360, CNN, New President Obama, Anderson Cooper 360, CNN, New York TimesYork Times

Page 23: Social Media & Job Search

Professional Picture

With Smile

Displays More Professional Photos Including Videos of Professional

Activities

Brand Reinforcement

Page 24: Social Media & Job Search

Basic Contact InformationBasic Contact Information

Geography and Birthday. Birthday Generates

Networking Opportunity

Markets and Reinforces Brand

Accessible Multiple Ways to Contact

Markets and Reinforces BrandLots of Friends

Getting the Word Out!

Page 25: Social Media & Job Search

• Build and Expand Network; Join Communities, Add Build and Expand Network; Join Communities, Add New FriendsNew Friends

• Use it at Least Once a Week Use it at Least Once a Week

• Create a Strong Profile that is Consistent with Other Create a Strong Profile that is Consistent with Other Networking SitesNetworking Sites

• Tag Pictures that are Consistent with Profile ImageTag Pictures that are Consistent with Profile Image

• Identify People in Target CompaniesIdentify People in Target Companies

• Discover Job Leads with new Facebook ApplicationsDiscover Job Leads with new Facebook Applications

Page 26: Social Media & Job Search

• 40 Million Users40 Million Users

• 200 Countries200 Countries

• Executives from all Fortune 500 companiesExecutives from all Fortune 500 companies

• Top Industries: IT, Computer Software, Top Industries: IT, Computer Software, Financial ServicesFinancial Services

• Everything to Know: Everything to Know: www.LinkedIn.alltop.com

• Tips: Tips: www.blog.linkedin.com

• New Member Joins Every SecondNew Member Joins Every Second

Page 27: Social Media & Job Search

Name by itself

Professional Image

with Smile

Tag LineVery

Descriptive

Geography & Industry

Use Key Words Including Job

Titles

Strong Networker

Significant NumberOf Recommendations

Marketing Opportunity! Get the word out!

Use Names with Descriptions

Use Vanity URL

Page 28: Social Media & Job Search

• Create Robust Profile with PictureCreate Robust Profile with Picture

• Get 360 RecommendationsGet 360 Recommendations

• Use Advanced Search-Where People are Working Use Advanced Search-Where People are Working With Your SkillsWith Your Skills

• Use Company Profile-Where do People go NextUse Company Profile-Where do People go Next

• Check New Hires see if Company is HiringCheck New Hires see if Company is Hiring

• Slowly Build Network Through ContactsSlowly Build Network Through Contacts

• Get to Hiring Manager Within 2Get to Hiring Manager Within 2ndnd Degree Contact Degree Contact

• Get Noticed-Participate in linkedIn GroupsGet Noticed-Participate in linkedIn Groups

• Ask and Answer Questions, Use polls, Get Ask and Answer Questions, Use polls, Get AnswersAnswers

Page 29: Social Media & Job Search

• Answer “What are you Doing” in Under 140 Answer “What are you Doing” in Under 140 CharactersCharacters

• #1 Micro Blogging Site#1 Micro Blogging Site

• 22 Million Users22 Million Users

• Texted, IM, Mobile, WebTexted, IM, Mobile, Web

• Tweets Posted to Blog and Sent to FollowersTweets Posted to Blog and Sent to Followers

• Tweets are SearchableTweets are Searchable

• www.search.twitter.com

Page 30: Social Media & Job Search

• Notify Followers Looking for JobNotify Followers Looking for Job

• Under Twitter Search put Key Job Search Under Twitter Search put Key Job Search WordsWords

• Pull RSS Feeds From Key Job Search Word Pull RSS Feeds From Key Job Search Word Conversations Into Google ReaderConversations Into Google Reader

• Tweet relevant ContentTweet relevant Content

• Tweet Your way into Relevant Conversations Tweet Your way into Relevant Conversations

• Get a Separate Twitter Account for Job SearchGet a Separate Twitter Account for Job Search

• Follow People you Know and Admire Follow People you Know and Admire

Page 31: Social Media & Job Search

• It’s Not All About NumbersIt’s Not All About Numbers

• Use Social Networking Sites as a Way to Use Social Networking Sites as a Way to Ensure Ongoing ConnectionsEnsure Ongoing Connections

• Don’t Wait Until You Need Something Don’t Wait Until You Need Something

• Split Contacts into Different Groups in Order Split Contacts into Different Groups in Order to Communicate Effectivelyto Communicate Effectively

• PlaxoPlaxo

Page 32: Social Media & Job Search

• Stay in Touch with People you Care About: Stay in Touch with People you Care About: ecardsecards

• Address and Calendar Sync to Outlook, MacAddress and Calendar Sync to Outlook, Mac

• Contacts Arranged into GroupsContacts Arranged into Groups

• Control what you Share with WhomControl what you Share with Whom

• Share Photos, Messages, PresentationsShare Photos, Messages, Presentations

• Share NetworkShare Network

• Passively or Actively Job SearchPassively or Actively Job Search

Page 33: Social Media & Job Search

• Employers Google Prospective Employees: Employers Google Prospective Employees: Background Check Background Check

• Job Seekers are MarketingJob Seekers are Marketing

• Missed Opportunity to Expand NetworkMissed Opportunity to Expand Network

• Lack of Visibility; Left BehindLack of Visibility; Left Behind

• Appear Less Tech Saavy- “Old”Appear Less Tech Saavy- “Old”

• Profile, Profile, Profile,Profile, Profile !!!Profile !!!

Page 34: Social Media & Job Search
Page 35: Social Media & Job Search

• Passive Digital FootprintsPassive Digital Footprints

• Active Digital FootprintsActive Digital Footprints

• Changing Digital FootprintsChanging Digital Footprints

• Footprints are PermanentFootprints are Permanent

Page 36: Social Media & Job Search

• PSYCHOGRAPHICSPSYCHOGRAPHICS

• DEMOGRAPHICSDEMOGRAPHICS

• BEHAVIORAL GRAPHICSBEHAVIORAL GRAPHICS

Page 37: Social Media & Job Search
Page 38: Social Media & Job Search
Page 39: Social Media & Job Search
Page 40: Social Media & Job Search
Page 41: Social Media & Job Search
Page 42: Social Media & Job Search
Page 43: Social Media & Job Search
Page 44: Social Media & Job Search

• Define Your Target MarketDefine Your Target Market

• Create Online Goals for Career ManagementCreate Online Goals for Career Management

• Identify Sites that Attract Your Target Identify Sites that Attract Your Target AudienceAudience

• Link Sites TogetherLink Sites Together

• Decide How You Want to Participate to Decide How You Want to Participate to Support GoalsSupport Goals

Page 45: Social Media & Job Search
Page 46: Social Media & Job Search

Linked With Twitter!!

Page 47: Social Media & Job Search

• Marry Your Offline Network to Your Online Network Marry Your Offline Network to Your Online Network

• Use Contacts Made Offline to Build Online Social Use Contacts Made Offline to Build Online Social NetworkNetwork

• Return to Offline Sources to Make a Job Return to Offline Sources to Make a Job ConnectionConnection

• Take Time to Develop Network and Keep Take Time to Develop Network and Keep Connections LiveConnections Live

• Regularly Offer Rather than Take From NetworkRegularly Offer Rather than Take From Network

• Strategically Grow NetworkStrategically Grow Network

• Use Tact in all Networking SituationsUse Tact in all Networking Situations

Page 48: Social Media & Job Search

OFFLINEOFFLINE CONFERENCESCONFERENCES MEMBERSHIPSMEMBERSHIPS

ASSOCIATIONSASSOCIATIONS CLUBSCLUBS

PUBLIC SPEAKERPUBLIC SPEAKER KEYNOTEKEYNOTE PANELISTPANELIST WORKSHOPSWORKSHOPS

ONLINEONLINE LINKEDINLINKEDIN FACEBOOKFACEBOOK TWITTERTWITTER BLOGGERBLOGGER WEBFOLIOWEBFOLIO DISCUSSION GROUP DISCUSSION GROUP

MEMBERMEMBER PODCASTSPODCASTS VIDEOVIDEO

Page 49: Social Media & Job Search

Google Self and Review Online IdentityGoogle Self and Review Online Identity

Assess ResultsAssess Results

Identify Goals for Online Target AudienceIdentify Goals for Online Target Audience

Create Consistent Marketing ProfileCreate Consistent Marketing Profile

Develop Strategic Online Plan e.g. Blogs, Develop Strategic Online Plan e.g. Blogs, YouTube, Visual CV, Podcasts, Online YouTube, Visual CV, Podcasts, Online Publishing, Own SitePublishing, Own Site

Identify Key Social Networking Sites Identify Key Social Networking Sites

Create Quality Network Maintenance StrategyCreate Quality Network Maintenance Strategy

Identify Key Sites for Online Presence Identify Key Sites for Online Presence

Page 50: Social Media & Job Search
Page 51: Social Media & Job Search

SITES DESCRIPTIONLINKEDIN Number 1 site for business networking -35 Million members. 150 industries and growing-

fortune 500 members and all have at director level and above

FACEBOOK Number 1 site for social networking 67 million users. Headquartered in CA. Started as strictly social networking now used also as business networking as well.

PLAXO Began as personal online contact manager and calendar internet based address book. Largest online directory for business. Now offering ways to connect with each other. Partnered with Simply Hired.

ECADEMY 300,000 users. Like linkedin. Headquartered in UK for business people around the world. Combines online networking with offline networking events around big cities.

VIADEO 2 Million members. Growing rapidly, Founded in France International, 7 languages

ZOOMINFO 45 Million members, 5 million companies. Identity management site that recruiters frequent on a regular basis

RYZE 500,000 users, 200 countries, quality contact networking site developed in CA-hosts online networking activities for certain organizations and hosts Ecademy.

Twitter 6 Million Users. Rapid Expansion. Most casual of social networking sites. Immediate Information

Ziggs Identity Management. Helps manage people in world by category

Naymz Identity Management. Reputation scores 3 ways; getting community verification for references, profile completeness, and identity verification through trufina.com

VisualCV Identity Management. Online Resume with a lot of personal branding potential. Takes posting a resume to a new level.

Jobfox Pairs you up with the best fit. Uses their tool “Mutual Suitability System TM” matches wants and needs to employers. Presents jobs that are suitable.

Jobster Network with Employers offering jobs. Search open positions and see who posted job. Can tag your skills and attach Visual resume.

Workstar Connects students with alumni for exclusive career opportunities. Partnered with Indeed.com

Page 52: Social Media & Job Search

• RSS or Feeds (Really Simple Syndication)- Web RSS or Feeds (Really Simple Syndication)- Web application aggregates content from several feeds to a application aggregates content from several feeds to a single location. Comes to You Through Reader single location. Comes to You Through Reader

• Google Reader-Reader for FeedsGoogle Reader-Reader for Feeds

• Wikis-Website Pages Anyone EditWikis-Website Pages Anyone Edit

• Tags-Keywords associated with blog postsTags-Keywords associated with blog posts

• Blogs-Web Logs, a place to have an online conversationBlogs-Web Logs, a place to have an online conversation

• Blogosphere-All blogs collectivelyBlogosphere-All blogs collectively

• Blogroll-Listing of blogs include on sidebar on own blogBlogroll-Listing of blogs include on sidebar on own blog

• Archives-Older blog posts storedArchives-Older blog posts stored

• Future Web 3.0- Three Dimensional Web Interaction; Future Web 3.0- Three Dimensional Web Interaction; Second LifeSecond Life

Page 53: Social Media & Job Search

BOOKS WEBSITES ARTICLES/BLOGS PRESENTATIONSINCLUDING YOUTUBE

Seven Days to Online Networking, Ellen Sautter and Diane Crompton, 2008

Career Distinction, William Arruda, Kirsten Dixson, 2007

I’m on LinkedIn now What?, Jason Alba, 2009

I’m on Facebook now What?, Jason Alba, 2008

“The Job Hunters Survival Guide”Richard Bolles, 2009

www.Facebook.com, Inside Facts, 03/2009

www.LinkedIN.com, Public Relations, 03/2009

www.linkedin.alltops.com

www.Twitter.com 03/2009

www.Plaxo.com, Company Overview, 03/2009

www.Webinknow.com/David Weber

www.Wired.com, Michael Calore, 12/30/08

www.comscore.com

www.wikipedia.com

www.cheezhead.com

“How to Twitter” WSJ, 03/2009

“10 Must-Dos for Online Networkers,” SFGate, 01/2009

“Six Million Users: Nothing to Twitter At,” BusinessWeek, 03/2009

“Top 10 Social Sites for Finding a Job,” Dan Schawbel, Mashable.com, 02/2009

WWW.JIBBERJOBBER.COM WWW.JOBLOUNGEBLOGSPOT.COM

“10 ways to use linkedin to find a job,” http://blog.guykawasaki.com/2009/02/10-ways-to-use.html

http://blog.nielsen.com/nielsenwire/nielsen-news/social-networking-new-global-footprint 

Jason Alba, author of “I’m on LinkedIN now what” 02/2009

Frank Furness, You Tube

Plaxo Phone Meeting 03/2009

101 Twitter Slidess.twimg.com/business/twitter101for business.pdf

“Using LinkedIn”Jenny Kahn, May, 2009

Meeting-Joe Ciola, Director Professional Services, Lee Hecht Harrison