Social Media and the Job Search
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Social Media and the Job Search
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date post
21-Sep-2014 -
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Social Media
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Looking for a new job can be challenging, even in the era of the internet and social media. However, learning to effectively use LinkedIn and Twitter to build your personal brand and engage with companies who are hiring can improve your chances of landing a new job. Tips by Rachel Wisuri at Magoosh! Visit us at magoosh.com and read our company blog at http://magoosh.com/blog/
Transcript of Social Media and the Job Search
Social Media and the Job Search
I. Intro + general tips
II. LinkedIn
III. Twitter
IV. What to avoid
Why use social media in your job search?
● 1 out of 7 people who are referred get hired vs. 1 in 100 who are not referred!
● Social media now helps 1 in 6 job hunters find employment
General Tips For All Networks
● Decide who you are, and portray yourself accordingly across your profiles.
● Build meaningful relationships.
● Don’t beg for it.
● Be authentic.
● Demonstrate expertise.
● You don’t need a huge number of followers to make this work.
Make your profile awesome.
● Include a profile picture
● List your skills
● Fill out the Summary section
● Share regularly and wisely
● Show your personality
Let people know you’re looking!
Make connections.
● Personalize your invitation to connect
● Join relevant Groups
Examples of groups:
● Follow companies you’re interested in
● Join alumni networks
● Make use of mutual connections
● Focus on fit
● Do your research!
Summary
● Make an awesome profile
● Engage & be active
● Leverage connections
Twitter Terminology
● Reply = respond to someone’s tweet
● RT (retweet) = like Facebook’s “share”
● Mention = when you tweet directly at someone
● Favorite = like a “like” on Facebook
Complete your profile.
● Picture, background, bio
Follow people!
● Companies you want to work for
● Employees of those companies
What to do with that spiffy profile.
Search for company’s handle
Voila!
● Industry experts
● Things you like = personality + fun
What to tweet:
● Industry news
● Interact with companies/employers/ people who do what you want to do
● Personality/interests
● Self-promotion
Follow hashtags and join chats:
● Job listings: #jobs, #recruiting, #sfjobs, #jobadvice, #hiring, #jobhunt, #jobsearch
● Industry conferences - ex: #mozcon
● Industry chats - ex: #edchat, #ednewschat
Let people know you’re looking!
#Engineer looking for a #job in the #SFbayarea. Hit me up! #jobsearch
Summary
● Complete profile - let people know what you’re about
● Engage with industry leaders/people who work at companies you want to work at; build relationships.
● Be an asset to the community
Other social platforms w/ potential
● Personal blog (your own)
● Company blogs
● Company Facebook pages
● Quora
***make your Facebook private
Last step:
Take it offline!
“Hey I’m really interested in [industry]. Any chance we could meet up for a cup of coffee sometime?”
Magoosh is hiring!
http://magoosh.com/jobs/
