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Page 1: Social in 60 Minutes Per Week

HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEKJanuary 16, 2012

created for the Winter Fancy Food Show

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be consistent

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© pmg public relations 2012

studies show…

Best time to post to social media channels for brands is around meal times

To make an impact on Twitter, you must tweet a minimum of three times per day – every day.

As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this.

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© pmg public relations 2012

FOCUS!!!!

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create an editorial calendar

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© pmg public relations 2012

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use a social client to schedule

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set a timer and FOCUS

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Blogs do not have to be long Write about content that your audience

cares about. Write about what you are an expert on.

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listen and engage

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© pmg public relations 2012

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© pmg public relations 2012

who the heck are you?

Nicole RavlinPMG Public Relations

[email protected] twitter: @pmgnicole

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thank you