Social in 60 Minutes Per Week
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Transcript of Social in 60 Minutes Per Week
HOW TO MANAGE YOUR BRAND’S SOCIAL MEDIA CHANNELS IN 60 MINUTES PER WEEKJanuary 16, 2012
created for the Winter Fancy Food Show
be consistent
© pmg public relations 2012
studies show…
Best time to post to social media channels for brands is around meal times
To make an impact on Twitter, you must tweet a minimum of three times per day – every day.
As a brand, you should update Facebook between three and four times per week. Responding to user generated content is in addition to this.
© pmg public relations 2012
FOCUS!!!!
create an editorial calendar
© pmg public relations 2012
:20
use a social client to schedule
© pmg public relations 2012
:10
set a timer and FOCUS
© pmg public relations 2012
:20
Blogs do not have to be long Write about content that your audience
cares about. Write about what you are an expert on.
listen and engage
© pmg public relations 2012
:10
© pmg public relations 2012
who the heck are you?
Nicole RavlinPMG Public Relations
[email protected] twitter: @pmgnicole
thank you