Download - Snapt Company Overview

Company Overview

Company Overview

History- Founded by Keith Caven, 2001 (name changed to Snapt, Inc in 2007)Trained in GE’s Think Tank ProgramBusiness Model and Strategy Expert Lean Methodology Applied to Marketing Technology10 Years / 5th Generation Software

Pedigree- University of Central Florida Technology Incubator 2005 - 2007

Team- 19+ Programmers, Strategists, Designers and Marketers

Focus- Serve Clients for Measurable Results - Revenue Growth with Less Expense

Experience- B2B & B2C Strategic Solutions Through Marketing Technology for Higher Ed., Real Estate, Healthcare, Government and Manufacturing

Who We Are 2

©2011 Snapt, Inc. All Rights Reserved

“Business Solutions Creators”

Company Overview

What We Do Better 3


“Combining strategic marketing with technology to increase revenue opportunities”

Strategic Market ManagementBright analysis to drive fresh perspective, create options and improve business and marketing decision making

Consumer IntelligenceEntrench, extract and sort in every step of your marketing activity and communications

Create Business Models Which Self Measure EffectivenessAutomating sales and marketing actions that carry out real time serving of customers and prospects

Impart Marketing Capacity and CapabilityBy streamlining marketing and information process

Company Overview

How We Grow Your Business 4


Snapt’s Process--Leverage Intelligence:1

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Strategic Plan Assess Business

Identify OpportunitiesCreate Measurable Plan

Business Rules Analyze Processes

Restructure / Setup DatabaseArchitect System Logic

Brand System Design Brand & Standards

Centralize ProcessesBrand Mgmt. Technology

Build / Launch System Integrate Databases w/ Design

Integrate ALL MarketingHost & Manage Systems

Lead Management Automated 1:1 Lead Follow Up

PURLS update w/ behaviorRight message, Right time

Track & Report Track all consumer behavior

Measure & Track Sales LeadsIntelligence updates system

Strategic Plan & Workflow 5


Design & Architect 6


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1. Personalized Name Database Driven, Start 1:1 Marketing.

2. Dynamic Description Based on the information we learn, arelevant description is displayed the first time they visit and dynamically changes in sync with user updates of their interests and preferences.

3. Dynamic PhotosImages and photos are also updatedas consumer intelligence is gathered through the interface. Descriptions and imagery that is relevant is constantly updating automatically based onindividual consumer behavior.

4. Dynamic Info & Actions This area changes based on additional info the user may need supported by what we know; or perhaps next steps in the sales process / what they needto do next.

5. Dynamic Forms This form enables users to communicate their preferences and allows business to track. Once changed, it serves to update the database and ultimately changes their PURL in real-time

Integrate & Rollout Brand 7

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1. Corporate Brand / Website 2. Dynamic PURL’s 3. Direct Mail (Normal Variable) 4. Mobile Site w/ PURL’s 5. Dynamic PURL Mail 6. HTML w/ & w/o PURL 7.l iPad Applications

Communicate 1:1 –

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Dynamic and On DemandAs a prospect or customer visits their PURL, they will be able to see all the information gathered by you-- information filled out in the Doorway PURL, information you have through phone contact, direct mail or email campaigns.

Once interaction begins, Snapt’s consumer intelligence engine tracks and measures their preferences to be used in future communications to enhance the relationship further.

Furthermore, Snapt’s sophisticated software is able to track and measure interactions with each lead and customer to manage and report on sales cycle and track interaction by product, categories, location, or customer type to name a few.

NOTE: Minor changes and business rules are changed relatively easily with Snapt’s enterprise level system once initial reports are evaluated by client. Other systems would be very difficult and costly to change mid-stream.


Monitor & Track Behavior 9


1. Customized Dashboards based on roles / preferences2. Dynamic PURL & individual prospect monitoring3. Consumer Behavior & revenue opportunity reports

Personalized Lead Management 10


Automated Sales ProcessOnce a prospect visits their PURL and fills out the form, schedules a tour or simply updates their profile, they will receive an automated email that is dynamically generated based on their previous behavior.

In response to the prospects information, the system has already defined the best proactive measures to follow up with that prospect and provide all information he/she will need to make a buying decision.

For one of our higher ed. customers, important items that were automated via email were campus map and directions, tour date schedules, time to show up, parking pass, etc.

NOTE: Minor changes and business rules were changed relatively easily with Snapt’s enterprise level system once initial tour dates were scheduled. Further enhanced features were rolled out to ensure even higher conversion rates were ensured with automated reminders.

Revenue Opportunity Reporting 11


Re-engaging prospects & converting to more revenue opportunities. Many clients have trouble handling the influx of traffic through the various timeframes and sources with existing resources and manual processes used

By reconstructing a company’s sales cycle, Snapt is able to write various complex business rules to automate key marketing follow up in any form such as E-Mail campaigns to the prospect throughout the lifecycle of individual leads.

Regardless of a prospect’s action or inaction, your system will follow up appropriately automatically. We have found that this automatic re engagement step always leads to higher opportunity revenue recovered that otherwise would have been given up on due to manual processes and unsure second guesses.

Summary of Benefits 12


NEW Revenue opportunities identified through strategic market management processDefine & Ensure Success with automated business rules powered by consumer intelligence softwareImprove Marketing & Operations by automating lead generation and content management and streamlining information processesMake better business decisions based on behavior of your customers and real time business intelligence on competitors and marketsGrow your bottom line through best practices on “being found” (SEO and social media) coupled with automated lead management that drives revenue opportunities for you to closeTrack & measure Marketing ROI with “Enterprise Dashboards” that roll up critical business information

How to Get Started 13


Keith CavenChief Executive OfficerSnapt, Inc.

101 N. Woodland Blvd.Suite 500DeLand, FL 32720

[email protected]

Bob MinottiVP of Sales & BusinessDevelopment Snapt, Inc.

101 N. Woodland Blvd.Suite 500DeLand, FL 32720

[email protected]