Snapt Company Overview
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14-Jul-2015Category
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Transcript of Snapt Company Overview
Company Overview
Company Overview
History- Founded by Keith Caven, 2001 (name changed to Snapt, Inc in 2007) Trained in GEs Think Tank Program Business Model and Strategy Expert Lean Methodology Applied to Marketing Technology 10 Years / 5th Generation Software
Pedigree- University of Central Florida Technology Incubator 2005 - 2007 Team- 19+ Programmers, Strategists, Designers and Marketers Focus- Serve Clients for Measurable Results - Revenue Growth with Less Expense Experience- B2B & B2C Strategic Solutions Through Marketing Technology for
Higher Ed., Real Estate, Healthcare, Government and Manufacturing
Who We Are 2
2011 Snapt, Inc. All Rights Reserved
Business Solutions Creators
Company Overview
What We Do Better 3
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Combining strategic marketing with technology to increase revenue opportunities
Strategic Market Management Bright analysis to drive fresh perspective, create options and improve
business and marketing decision making Consumer Intelligence
Entrench, extract and sort in every step of your marketing activity and communications
Create Business Models Which Self Measure Effectiveness Automating sales and marketing actions that carry out real time serving of
customers and prospects Impart Marketing Capacity and Capability
By streamlining marketing and information process
Company Overview
How We Grow Your Business 4
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Snapts Process--Leverage Intelligence:1
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Strategic Plan Assess Business
Identify OpportunitiesCreate Measurable Plan
Business Rules Analyze Processes
Restructure / Setup DatabaseArchitect System Logic
Brand System Design Brand & Standards
Centralize ProcessesBrand Mgmt. Technology
Build / Launch System Integrate Databases w/ Design
Integrate ALL MarketingHost & Manage Systems
Lead Management Automated 1:1 Lead Follow Up
PURLS update w/ behaviorRight message, Right time
Track & Report Track all consumer behavior
Measure & Track Sales LeadsIntelligence updates system
Strategic Plan & Workflow 5
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Design & Architect 6
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1. Personalized Name Database Driven, Start 1:1 Marketing.
2. Dynamic Description Based on the information we learn, arelevant description is displayed the first time they visit and dynamically changes in sync with user updates of their interests and preferences.
3. Dynamic PhotosImages and photos are also updatedas consumer intelligence is gathered through the interface. Descriptions and imagery that is relevant is constantly updating automatically based onindividual consumer behavior.
4. Dynamic Info & Actions This area changes based on additional info the user may need supported by what we know; or perhaps next steps in the sales process / what they needto do next.
5. Dynamic Forms This form enables users to communicate their preferences and allows business to track. Once changed, it serves to update the database and ultimately changes their PURL in real-time
Integrate & Rollout Brand 7
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1. Corporate Brand / Website 2. Dynamic PURLs 3. Direct Mail (Normal Variable) 4. Mobile Site w/ PURLs 5. Dynamic PURL Mail 6. HTML w/ & w/o PURL 7.l iPad Applications
Communicate 1:1
24/7 8
Dynamic and On DemandAs a prospect or customer visits their PURL, they will be able to see all the information gathered by you-- information filled out in the Doorway PURL, information you have through phone contact, direct mail or email campaigns.
Once interaction begins, Snapts consumer intelligence engine tracks and measures their preferences to be used in future communications to enhance the relationship further.
Furthermore, Snapts sophisticated software is able to track and measure interactions with each lead and customer to manage and report on sales cycle and track interaction by product, categories, location, or customer type to name a few.
NOTE: Minor changes and business rules are changed relatively easily with Snapts enterprise level system once initial reports are evaluated by client. Other systems would be very difficult and costly to change mid-stream.
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Monitor & Track Behavior 9
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1. Customized Dashboards based on roles / preferences2. Dynamic PURL & individual prospect monitoring3. Consumer Behavior & revenue opportunity reports
Personalized Lead Management 10
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Automated Sales ProcessOnce a prospect visits their PURL and fills out the form, schedules a tour or simply updates their profile, they will receive an automated email that is dynamically generated based on their previous behavior.
In response to the prospects information, the system has already defined the best proactive measures to follow up with that prospect and provide all information he/she will need to make a buying decision.
For one of our higher ed. customers, important items that were automated via email were campus map and directions, tour date schedules, time to show up, parking pass, etc.
NOTE: Minor changes and business rules were changed relatively easily with Snapts enterprise level system once initial tour dates were scheduled. Further enhanced features were rolled out to ensure even higher conversion rates were ensured with automated reminders.
Revenue Opportunity Reporting 11
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Re-engaging prospects & converting to more revenue opportunities. Many clients have trouble handling the influx of traffic through the various timeframes and sources with existing resources and manual processes used
By reconstructing a companys sales cycle, Snapt is able to write various complex business rules to automate key marketing follow up in any form such as E-Mail campaigns to the prospect throughout the lifecycle of individual leads.
Regardless of a prospects action or inaction, your system will follow up appropriately automatically. We have found that this automatic re engagement step always leads to higher opportunity revenue recovered that otherwise would have been given up on due to manual processes and unsure second guesses.
Summary of Benefits 12
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NEW Revenue opportunities identified through strategic market management process
Define & Ensure Success with automated business rules powered by consumer intelligence software
Improve Marketing & Operations by automating lead generation and content management and streamlining information processes
Make better business decisions based on behavior of your customers and real time business intelligence on competitors and markets
Grow your bottom line through best practices on being found (SEO and social media) coupled with automated lead management that drives revenue opportunities for you to close
Track & measure Marketing ROI with Enterprise Dashboards that roll up critical business information
How to Get Started 13
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Keith CavenChief Executive OfficerSnapt, Inc.
101 N. Woodland Blvd.Suite 500DeLand, FL 32720
Bob MinottiVP of Sales & BusinessDevelopment Snapt, Inc.
101 N. Woodland Blvd.Suite 500DeLand, FL 32720
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