SEO India Higher Up
Ashwini YadavFounder SEO india higher up
Service OwnerAshwini Yadav Founder of SEO India Higher-upA gold medalist in MBA 6 years of rich experience in online marketingA master of SEO,SMO and online marketingHis mantra “employee satisfaction & client satisfaction”
The CompanyMISSION• To Exceed our
customers' expectations
VISION• To grasp the full
potential of the Internet
• Established in 2011 with 5 professionals
• Now 52 professionals providing finest online services like SEO, SMO, PPC, ORM, etc.
• Handled over 500 projects in 3 years.
• Projects in US,UK,Australia and many more
HOT BUZZ “SEO”
Gives high ranking and makes website visible on search enginesHelps the business to grow
History of SEO
• Webmasters making effort to rank websites on search engines
• Optimization of sites started in mind 1990s• Term SEO came into existence in 1997• The term SEO is first documented by John
Audette and his company Multimedia Marketing Group
Search on Google
“SEARCH FOR DESIRE IS NON AVERTIBLE“
Key of success
journey
Our SEO strategyON PAGE OPTIMIZATION
Duplicate Content Checking Web Page Content Optimization Web Pages optimization SEO friendly Navigation Optimization HTML Code and Meta-Content Optimization Images and Links to be OptimizedRobot.txt Optimization
Our SEO strategyON PAGE OPTIMIZATION
HTML sitemap creationXML sitemap generation & submissionGoogle Analytics Setup and ReviewRSS Feed Generation and submissionW3c validations of websiteGoogle Base FeedsCheck the Broken Links
Our SEO strategyON PAGE OPTIMIZATION
Google Webmaster setup Bing Webmaster setup URL Mapping Alt Tag Optimization Anchor Tag Optimization Header Linking Optimization Geo Meta tags
Our SEO strategy
OFF- PAGE OPTIMIZATION Article submission Social Bookmarking Press Release submission Blog Posting Classified ad creation and posting Forum posting Video optimization
Our SEO strategy
OFF- PAGE OPTIMIZATION PDF submission PPT submission Local Classified Submission RSS Submission Search engine submission Fast Track Submission WEB 2.0 SUBMISSIONS
Google penalty
Google has introduce new features to penalize unethical usage of SEO and contents,
These are; Google panda 2011 Google penguin 2012 Google hummingbird 2013
Google panda 2011
It’s a search results ranking algorithm by Google
• It penalizes the websites with low quality content or the contents copied from other website.
• Aim is to remove low quality sites from top search and return high quality site on top of searches
Panda recovery
These are the steps for panda recovery
• Write quality content on your website
• Remove previous low quality content
• Remove unnecessary pages from Google search
• Remove duplicate contents from your website
Google penguin
It’s a search result algorithm by Google
It penalizes the websites using wrong techniques for higher rankingAim is to remove spam and bring good content websites on the top of search
penguin recovery
These are the steps for penguin recovery Remove low quality inbound website linksPublish high quality contents on websiteUse “disavow links tool” by Google Remove your links from spam websites
Google hummingbird
Its a Google search algorithm
Aim is to deliver the right content what is searched for
To penalize low quality , irrelevant contents from top rankings
Google recovery
These are the steps for hummingbird recovery
Remove Irrelevant links Become more social on
social networks and create communities
Improve your contents Do SEO again
Trends "social media optimization”
• Makes you famous , reachable on social websites
• Enhances your personality, Reputation and Business
Social Media
What is this social media optimization• It’s a way of promoting people , product,
business , ideas through social media like facebook ,twitter ,blogging , rss , youtube and many more
• It’s the way of directly communicating with the targeted audience ,customers , supporters
Search became social Presence on
social media is must
See this example , you and your business should be there on social media
Communication gone social
Business gone social
Methods of SMO
Social networking Promotion on social
communities like Facebook , Twitter , Myspace etc.
Promotion on business networking sites like Silicon India , Stockezy etc
Methods of SMO
Blogging Promotion via
articles, news, updates , event promotion on sites like Twitter , e-Blogger, Tumblr sites etc
Methods of SMO Photo sharing
Sharing of photos of products and campaign on sites like Flickr , Photobucket , Facebook , Picasa, etc.
It helps in positioning of product and services in the mind of customers
Methods of SMO Video share
Uploading videos of events, campaigns on sites like Youtube, Facebook , Dailymotion, etc
Visual things hits mind of people easily
Methods of SMO
Case study/slide shares sharing of PPT
presentations , PDF articles , text case studies on hot topics on sites like Slideshare, Scribd etc
Helps people to know about your ideas
Methods of SMO
Rss/widgets promotion Submission of RSS
feeds on all social media
Make widgets of your site and add it on different sites
This helps more clicks
Campaign on social media
Political campaigns To connect with the
people political parties all around the globe is using social media
Campaign on social media
Products/services campaign
To launch or to grab more customers companies are using social sites, campaigns on social media
Campaign on social media
Social cause/ideas campaigns
People using social media to spread their ideas and their ideology
Our SMO strategy
Facebook Facebook Account Setup Facebook Fan Page Setup Facebook Friends Facebook Profile Creation Monthly Wall Posting Wall Comments Keyword Based Posting Facebook Photo Album Facebook Video Uploads
Our SMO strategy
Facebook Account Maintenance Creating Promotion Pages Facebook Analytics Tracking Likes/Fans Facebook Event Creation* Facebook Posting & Sharing Creating Communities & Groups
Our SMO strategy
Twitter Twitter Account Setup Twitter Page Creation Profile Maintenance Twitter Post Increasing Followers Twitter Regular Updates Twitter Profile Design Integration Twitter Tweet Favorite Twitter List Management
Our SMO strategy
Twitter• Twitter Profile Submission• Re-tweeting• Keyword Based Tweets • Optimize Tweets • Twitter Apps Management • Twitter Image Uploads• Twitter Video Uploads • Twitter Profile Design
Our SMO strategy
Linkedin• Linkedin Profile Creation • Linkedin Post• Increasing Friend's Network• Sharing Ideas And Information• Linkedin Account Management• Linkedin Regular Updates • Linkedin Profile Maintenance
Our SMO strategy
Google Plus Google+ Account Set-Up Local Listing In Google Google Circles Creation Google Circles Increase Write Applicable Posts Monthly Post Regular Update • Google Plus Page Like
Our SMO strategy
Google Plus• Google Plus Page Followers • Google Plus Community Followers • Maintain profile• Google Plus Image Upload• Google Plus Video Upload
Our SMO strategy
YouTube• Account Creation/Management• You Tube Channel Creation • You Tube Background Design • Video Optimization • Video Submission • Videos Upload Limit• YouTube Video Likes • Subscribers Likes
Our SMO strategy
Pinterest Marketing• Pinterest Account Creation • Pinterest - Follower Adding• Pinterest board create • Regular Pin update • Sourcing of pin board content • Creation of custom business URL • Re-pinning of relevant content• Updating of pin boards • Following of relevant Pinners
Our SMO strategy
Video Promotion• Video Optimization • Video Submissions• Video Testimonials • YouTube • Google +• Facebook
Our SMO strategy
Video Promotion
• Meta Café • Posterous• Veoh • Blip.tv • OpenMyVideo• Vimeo• Pinterest
Our SMO strategy
Image Optimization• Flickr • 500 Px• PhotoBucket • Picasa Web• 10+ Other Site
Our SMO strategy
Social Bookmarking(High PR)• Social Bookmarking • Article Submission• Web 2.0 Optimization • Stumbleupon• Digg Reditt • Delicious • Tumblr
Our SMO strategy
Social Bookmarking(High PR)• Diigo • BuzzFeed • FARK • Slashdot • Clipmarks • Dzone• 5+ Other Site
Our SMO strategy
Blog Marketing• Blog Setup• Blog Design • Daily Blog Posts • Blog Search Engine Optimization • Blog Commenting 3• rd Party Blog Posts
Our SMO strategy
Blog RSS Feed Management
• RSS Distribution • Feedburner Signup • Friend Feed -
Management
Ratings and Reviews• Strategic Management
Rating• Strategic Management
Review
Our SMO strategy
Promotions• Location Based
Marketing• Forum Promotion• Wiki Promotion• Social Application
Development • Social Media
Copywriting Services • Video Creation
Content Marketing
• Article Writing • Press Release Writing• Web2.0 Writing
ONLINE REPUTATION MANAGEMENT
Reputation• What people is talking and thinking about
you on internet
Some facts
• 70% people consult their resources before purchase of new product or service
• 50% people use online ratings and comments to take decision
• 34% bloggers, social media content developers endorse products or services on their pages
Online reputation management
• It is the funda to remove or dumb bad articles , news, negative comments from internet
• And to bring good news, articles and positive comments on top of the internet pages
Its important for business
• People comes to you via positive word of mouth
• They compare products on internet before exchange
• Bad reviews , bad articles will upset your customers
• Good news , good articles will bring more and more customers at your doorstep
Our ORM strategy
• Phrases Protected & Monitored • Search Positions Protected • Search Positions Monitored Development of
Micro-sites • Article writing • Article Submissions • Press Release Writing
Our ORM strategy
• Press Releases Submissions • Social Media Bookmarking • Social Media Profiles Creation • Facebook- Setup • Facebook- Enhancement • Facebook- Promotion• Facebook- Daily Management
Our ORM strategy
• Twitter- Setup • Twitter- Enhancement • Twitter- Promotion • Twitter- Daily Management • Linkedin- Setup • Linkedin- Enhancement • Linkedin- Promotion
Our ORM strategy
• Linkedin Profile Creation • Linkedin- Daily Management • Flickr- Setup • Flickr- Enhancement • Flickr- Promotion • YouTube- Setup • YouTube- Enhancement
Our ORM strategy
• YouTube- Promotion • Business Profile Linking • Forum Comments • Creation of Ning Social Network • Digg Promotion • Stumble upon Promotion • Blog Comments
Our ORM strategy
• Blog Setup • Blog Network Distribution • Blog RSS Directory Submission • Blog RSS Distribution • Google Profiles • Slide Share Presentations • Photo Sharing
Our ORM strategy
• Forum Site Reviews • Customer Reviews • Video Creation • Video Testimonials • Power Point Submissions • Video Submissions • Video Promotion • Link Building • Online Tracking
Thank you
Website:- www.seoindiahigherup.comE-mail:- [email protected]:-www.facebook.com/SeoindiahigherupContact Numbers:- +91-11-65424400, +91- 782-783-1322
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