Seo Tutorial -Seo india higherup

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SEO India Higher Up Ashwini Yadav Founder SEO india higher up

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SEO Indian Higherup guarantees to provide result-oriented, cost-effective SEO services to help its customers produce quality site visitors that transforms.

Transcript of Seo Tutorial -Seo india higherup

  • 1.SEO India Higher Up Ashwini Yadav Founder SEO india higher up

2. Service Owner Ashwini Yadav Founder of SEO India Higher-up A gold medalist in MBA 6 years of rich experience in online marketing A master of SEO,SMO and online marketing His mantra employee satisfaction & client satisfaction 3. The Company MISSION To Exceed our customers' expectations VISION To grasp the full potential of the Internet Established in 2011 with 5 professionals Now 52 professionals providing finest online services like SEO, SMO, PPC, ORM, etc. Handled over 500 projects in 3 years. Projects in US,UK,Australia and many more 4. HOT BUZZ SEO Gives high ranking and makes website visible on search engines Helps the business to grow 5. History of SEO Webmasters making effort to rank websites on search engines Optimization of sites started in mind 1990s Term SEO came into existence in 1997 The term SEO is first documented by John Audette and his company Multimedia Marketing Group 6. Search on Google SEARCH FOR DESIRE IS NON AVERTIBLE 7. Key of success 8. journey 9. Our SEO strategy ON PAGE OPTIMIZATION Duplicate Content Checking Web Page Content Optimization Web Pages optimization SEO friendly Navigation Optimization HTML Code and Meta-Content Optimization Images and Links to be Optimized Robot.txt Optimization 10. Our SEO strategy ON PAGE OPTIMIZATION HTML sitemap creation XML sitemap generation & submission Google Analytics Setup and Review RSS Feed Generation and submission W3c validations of website Google Base Feeds Check the Broken Links 11. Our SEO strategy ON PAGE OPTIMIZATION Google Webmaster setup Bing Webmaster setup URL Mapping Alt Tag Optimization Anchor Tag Optimization Header Linking Optimization Geo Meta tags 12. Our SEO strategy OFF- PAGE OPTIMIZATION Article submission Social Bookmarking Press Release submission Blog Posting Classified ad creation and posting Forum posting Video optimization 13. Our SEO strategy OFF- PAGE OPTIMIZATION PDF submission PPT submission Local Classified Submission RSS Submission Search engine submission Fast Track Submission WEB 2.0 SUBMISSIONS 14. Google penalty Google has introduce new features to penalize unethical usage of SEO and contents, These are; Google panda 2011 Google penguin 2012 Google hummingbird 2013 15. Google panda 2011 Its a search results ranking algorithm by Google It penalizes the websites with low quality content or the contents copied from other website. Aim is to remove low quality sites from top search and return high quality site on top of searches 16. Panda recovery These are the steps for panda recovery Write quality content on your website Remove previous low quality content Remove unnecessary pages from Google search Remove duplicate contents from your website 17. Google penguin Its a search result algorithm by Google It penalizes the websites using wrong techniques for higher ranking Aim is to remove spam and bring good content websites on the top of search 18. penguin recovery These are the steps for penguin recovery Remove low quality inbound website links Publish high quality contents on website Use disavow links tool by Google Remove your links from spam websites 19. Google hummingbird Its a Google search algorithm Aim is to deliver the right content what is searched for To penalize low quality , irrelevant contents from top rankings 20. Google recovery These are the steps for hummingbird recovery Remove Irrelevant links Become more social on social networks and create communities Improve your contents Do SEO again 21. Trends "social media optimization Makes you famous , reachable on social websites Enhances your personality, Reputation and Business 22. Social Media What is this social media optimization Its a way of promoting people , product, business , ideas through social media like facebook ,twitter ,blogging , rss , youtube and many more Its the way of directly communicating with the targeted audience ,customers , supporters 23. Search became social Presence on social media is must See this example , you and your business should be there on social media 24. Communication gone social 25. Business gone social 26. Methods of SMO Social networking Promotion on social communities like Facebook , Twitter , Myspace etc. Promotion on business networking sites like Silicon India , Stockezy etc 27. Methods of SMO Blogging Promotion via articles, news, updates , event promotion on sites like Twitter , e- Blogger, Tumblr sites etc 28. Methods of SMO Photo sharing Sharing of photos of products and campaign on sites like Flickr , Photobucket , Facebook , Picasa, etc. It helps in positioning of product and services in the mind of customers 29. Methods of SMO Video share Uploading videos of events, campaigns on sites like Youtube, Facebook , Dailymotion, etc Visual things hits mind of people easily 30. Methods of SMO Case study/slide shares sharing of PPT presentations , PDF articles , text case studies on hot topics on sites like Slideshare, Scribd etc Helps people to know about your ideas 31. Methods of SMO Rss/widgets promotion Submission of RSS feeds on all social media Make widgets of your site and add it on different sites This helps more clicks 32. Campaign on social media Political campaigns To connect with the people political parties all around the globe is using social media 33. Campaign on social media Products/services campaign To launch or to grab more customers companies are using social sites, campaigns on social media 34. Campaign on social media Social cause/ideas campaigns People using social media to spread their ideas and their ideology 35. Our SMO strategy Facebook Facebook Account Setup Facebook Fan Page Setup Facebook Friends Facebook Profile Creation Monthly Wall Posting Wall Comments Keyword Based Posting Facebook Photo Album Facebook Video Uploads 36. Our SMO strategy Facebook Account Maintenance Creating Promotion Pages Facebook Analytics Tracking Likes/Fans Facebook Event Creation* Facebook Posting & Sharing Creating Communities & Groups 37. Our SMO strategy Twitter Twitter Account Setup Twitter Page Creation Profile Maintenance Twitter Post Increasing Followers Twitter Regular Updates Twitter Profile Design Integration Twitter Tweet Favorite Twitter List Management 38. Our SMO strategy Twitter Twitter Profile Submission Re-tweeting Keyword Based Tweets Optimize Tweets Twitter Apps Management Twitter Image Uploads Twitter Video Uploads Twitter Profile Design 39. Our SMO strategy Linkedin Linkedin Profile Creation Linkedin Post Increasing Friend's Network Sharing Ideas And Information Linkedin Account Management Linkedin Regular Updates Linkedin Profile Maintenance 40. Our SMO strategy Google Plus Google+ Account Set-Up Local Listing In Google Google Circles Creation Google Circles Increase Write Applicable Posts Monthly Post Regular Update Google Plus Page Like 41. Our SMO strategy Google Plus Google Plus Page Followers Google Plus Community Followers Maintain profile Google Plus Image Upload Google Plus Video Upload 42. Our SMO strategy YouTube Account Creation/Management You Tube Channel Creation You Tube Background Design Video Optimization Video Submission Videos Upload Limit YouTube Video Likes Subscribers Likes 43. Our SMO strategy Pinterest Marketing Pinterest Account Creation Pinterest - Follower Adding Pinterest board create Regular Pin update Sourcing of pin board content Creation of custom business URL Re-pinning of relevant content Updating of pin boards Following of relevant Pinners 44. Our SMO strategy Video Promotion Video Optimization Video Submissions Video Testimonials YouTube Google + Facebook 45. Our SMO strategy Video Promotion Meta Caf Posterous Veoh OpenMyVideo Vimeo Pinterest 46. Our SMO strategy Image Optimization Flickr 500 Px PhotoBucket Picasa Web 10+ Other Site 47. Our SMO strategy Social Bookmarking(High PR) Social Bookmarking Article Submission Web 2.0 Optimization Stumbleupon Digg Reditt Delicious Tumblr 48. Our SMO strategy Social Bookmarking(High PR) Diigo BuzzFeed FARK Slashdot Clipmarks Dzone 5+ Other Site 49. Our SMO strategy Blog Marketing Blog Setup Blog Design Daily Blog Posts Blog Search Engine Optimization Blog Commenting 3 rd Party Blog Posts 50. Our SMO strategy Blog RSS Feed Management RSS Distribution Feedburner Signup Friend Feed - Management Ratings and Reviews Strategic Management Rating Strategic Management Review 51. Our SMO strategy Promotions Location Based Marketing Forum Promotion Wiki Promotion Social Application Development Social Media Copywriting Services Video Creation Content Marketing Article Writing Press Release Writing Web2.0 Writing 52. ONLINE REPUTATION MANAGEMENT Reputation What people is talking and thinking about you on internet 53. Some facts 70% people consult their resources before purchase of new product or service 50% people use online ratings and comments to take decision 34% bloggers, social media content developers endorse products or services on their pages 54. Online reputation management It is the funda to remove or dumb bad articles , news, negative comments from internet And to bring good news, articles and positive comments on top of the internet pages 55. Its important for business People comes to you via positive word of mouth They compare products on internet before exchange Bad reviews , bad articles will upset your customers Good news , good articles will bring more and more customers at your doorstep 56. Our ORM strategy Phrases Protected & Monitored Search Positions Protected Search Positions Monitored Development of Micro-sites Article writing Article Submissions Press Release Writing 57. Our ORM strategy Press Releases Submissions Social Media Bookmarking Social Media Profiles Creation Facebook- Setup Facebook- Enhancement Facebook- Promotion Facebook- Daily Management 58. Our ORM strategy Twitter- Setup Twitter- Enhancement Twitter- Promotion Twitter- Daily Management Linkedin- Setup Linkedin- Enhancement Linkedin- Promotion 59. Our ORM strategy Linkedin Profile Creation Linkedin- Daily Management Flickr- Setup Flickr- Enhancement Flickr- Promotion YouTube- Setup YouTube- Enhancement 60. Our ORM strategy YouTube- Promotion Business Profile Linking Forum Comments Creation of Ning Social Network Digg Promotion Stumble upon Promotion Blog Comments 61. Our ORM strategy Blog Setup Blog Network Distribution Blog RSS Directory Submission Blog RSS Distribution Google Profiles Slide Share Presentations Photo Sharing 62. Our ORM strategy Forum Site Reviews Customer Reviews Video Creation Video Testimonials Power Point Submissions Video Submissions Video Promotion Link Building Online Tracking 63. Thank you Website:- E-mail:- [email protected] Contact Numbers:- +91-11-65424400, +91- 782-783-1322