SEO Tutorial for Beginners

By sirisha 1

Agenda●Definition of SEO●Why SEO?●Parts of SEO

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SEO

Search Engine Optimization means the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

It is the procedure of improving the rank of the targeted website in the search Engine Result Pages (SERP)

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Why SEO?

SEO Turns The Spotlight On Your Sales

SEO Is Not A Cost But An Investment

SEO Will Help People Find Your Website

SEO Helps Build Your Brand

SEO Drives Offline Sales

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Different Types of SEO

On Page Optimization:On page optimization is the optimization techniques which are used on the page of the website. All the changes are on the page of the website and all are visible on the website.Overall the on-page technique means structuring or building your website to be search engine friendly.

Off Page optimization:Off Page Optimization is the optimization techniques which are used everywhere except on the pages of the website. This optimization does not deal visibly on the website pages. Basically links are generated by using this technique.

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Onpage optimization Techniques

Page Titles

Meta Descriptions

Meta Tags

Body Tags (H1, H2, H3, H4, etc.)

Keyword Density

Image SEO(Alt tag optimization)

Internal Linking

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Page Titles: Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.

Meta Descriptions: Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.

Meta TagsFor each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

Body Tags (H1, H2, H3, H4, etc.)When writing articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used. Generally H1 tags are reserved for your main page title, with subsequent headings being issued H2, H3, etc. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

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Keyword Density and Image SEO

● Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines. To avoid this, try to keep your keyword density to roughly to 2-5%

● You can utilize images to help improve your site SEO. All your uploaded

images have titles, so treat them just the same as your page titles. Including

relevant keywords can help people find your site when searching on Google

Images. Include Alt Text and Descriptions for your images, making them even

more useful with SEO.

Internal Linking

1. People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!

2. Placing links to your other website pages, is a great way of improving your site and used properly,internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to increase Page Rank and decrease Bounce Rate

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Off page SEO Techniques

Social Media Websites

Forum Posting

Directory Submission

Social Book Marking

Photo Sharing

Video Promotion

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Social Media Websites:

You can easily promote your business through various social networking websites. Facebook, Twitter, Pinterest, Google+, YouTube etc. are some of the most amazing social media websites that almost everybody uses for these purposes. You just need to create a profile on these websites and start sharing your content to like-minded people and to your target audience. Each share is considered a vital backlink to your website.

Forum PostingAnother great way of offsite SEO is forum posting. Create account on online forums and start posting your valuable comments in them. The concept of creating backlinks via forum posts is to use the signature link. Every forum poster can customize its signature link, and you are recommended to use your website’s link in it. In this way, whenever you leave a comment there, you create a backlink to your website. Just make sure to post on forums that are directly related to your niche.

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Directory Submission

Article directory submission is another great and reliable way for off-site SEO. It is an effective technique the most internet marketers, bloggers and website owners use. Many people consider it as an obsolete method, but it significantly depends on the directory you selected for submission.Some effective directories are: DMOZ, Yahoo directory, ZoomInfo, OneMission, etc. Social Book Marking

Social bookmarking is another strategy that is very effective for off-page search engine optimization. There are various social bookmarking websites that you can use. These platforms not only provide valuable backlinks to your website, but they also bring lots and lots of targeted traffic.By using these social bookmarking websites, you can also easily promote your business by creating more awareness and exposure. Some really effective social bookmarking websites are: Delicious, StumbleUpon, Digg etc.

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Photo SharingIt is a very effective Technique of SEO. Similar to posting articles on different websites, you can also

share photos on different photo-sharing websites with a link back to your own website or blog. Photos are

more likely to go viral, which makes it all the more effective. Facebook, Picasa, Instagram are some of

the best platforms for this method.

Video PromotionThrough video promotion you may easily attract more traffic towards your business site. You just need to

make videos and share them on video-sharing websites. Ideally, these videos should be directly related

to your niche. YouTube, Dailymotion, and Metacafe, etc. are some of the most popular video-sharing

websites. Don’t forget to add a backlink to your website, because this is all it is about.

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For more information on SEO Training visit http://ramitsolutions.com/seo-training-institute

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Thank You

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