Download - Seminar - grow your business with social media marketing

1www.KonsultPartners.com/presentations

Grow Your Business with Social Media Marketing

Håkan Söderbomhttp://konsultpartners.com

http://backwardwebsites.com

http://konsultpartners.com/

http://backwardwebsites.com/

http://creativecommons.org/licenses/by/3.0/


http://www.youtube.com/watch?v=3SuNx0UrnEo


The Presentation!

LISTEN & RESPOND

ENGAGE & ACTIVATE

MEASURE

AUDIENCE

CONTENT

CONVERSATION

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After this workshop, you will…

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Håkan Söderbom


What is Social Media?


What is Social Media?ͼ “Online Media based Conversations”oMedia (text, video, audio, images, multimedia) that has an active

part (created, shared, discussed, reviewed, scored, bookmarked, modified)

in a conversation (listening, commenting, engaging) between

people through social channels (Facebook, YouTube, Twitter, blog, Digg, StumbleUpon, Technorati)


#SMM Backgroundͼ New marketing paradigm enabled by

o ubiquitous presenceo long tailo online tools (i.e. social media tools)

ͼ New expectations driven by o searcho Generation Y

'Picture by Hay Kranen / PD'

http://www.haykranen.nl/

http://www.haykranen.nl/


Hitch for a Yamaha Royal Star Venture


In the World of…

12www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference

13www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference


Strategy + Execution

LISTEN & RESPOND

ENGAGE & ACTIVATE

MEASURE

Make it facts based!

AUDIENCEWHO

CONTENTWHAT

CONVERSATIONWHERE

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Audience

www.KonsultPartners.com/presentations

Keywords

SegmentationDemographicsFirmographicsPsychographics

Persona

Point!

Audience segmentation helps you understand what engages your customer

ADMIREAFFINITY

SIMILAR

HELPFUL ENGAGING TRUSTED

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Content


Keywords

RelevanceRemarkableExperiences

MediaDifferentiationCuratingSchedule

Point!

The right content is what enables you to engage and captivate your customer

DELIVERY GOVERNANCECREATION

SCHEDULESEO OWNERSHIP

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Conversation

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Keywords

ListeningDialog

DestinationsMultipliersToneTiming

Point!

The conversation is the new marketing component that is effective with both individuals and crowds.


Strategy + Execution

LISTEN & RESPOND

ENGAGE & ACTIVATE

MEASURE

AUDIENCE

CONTENT

CONVERSATION


ExecutionListen & Respond Engage & Activate Measure

SENTIMENT…BRING THEM “HOME”

SET ALERTSGO WHERE THEY GOPARTICIPATE


• Facts (info graphics)• Fun• Visual• Easy to share


Practical Recommendationsͼ Own your online presenceͼ Use multiple tools to engage where the

audience is, and lead them homeͼ Produce valuable content, not just volume

contentͼ Start with content that helps your businessͼ Start now – social takes time!


Thank You!http://konsultpartners.com

http://backwardwebsites.comhttp://hakansoderbom.com

http://konsultpartners.com/

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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook

Communities, forums, QA and discussion boards

Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora

Review and opinion sites

Amazon.com, Epinions.com, Bazaarvoice

Blogging Posterious, Wordpress, Blogger

Microblogging Twitter, Yammer, Chatter

Bookmarking Digg, Delicious, Stumbleupon

Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare

Social Games FarmVille, World of Warcraft

Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc

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New Marketing Buzzwords

ͼ Search Engine Optimizationͼ Social Media Optimizationͼ Reputation Management


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Search Engine Optimization


KeywordsBack LinksTagsSitemaps…

A “science”

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Social Media Optimization


• Social tools enabled

• Promotional activities

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Reputation Management

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