Seminar - grow your business with social media marketing
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www.KonsultPartners.com/ presentations Grow Your Business with Social Media Marketing 1 Håkan Söderbom http://konsultpartners.com http://backwardwebsites.com
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In this seminar you get tips on how to make the right online investments for your business. Do you think social media is a waste of time for your business? Well it can be! This no-frills seminar will help you gain the insight into what it takes to be successful with social media for your business. If after the seminar you decide that you want to invest in social media, then you will appreciate the roadmap with clear business steps that is provided. Note, this is a non-technical seminar. While we may talk about different social tools (e.g. Facebook, Twitter etc) the focus of the seminar is on the business aspects of social media, including audiences, content, conversations, listening and measurement.
Transcript of Seminar - grow your business with social media marketing
1www.KonsultPartners.com/presentations
Grow Your Business with Social Media Marketing
Håkan Söderbomhttp://konsultpartners.com
http://backwardwebsites.com
3www.KonsultPartners.com/presentations
The Presentation!
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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After this workshop, you will…
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Håkan Söderbom
6www.KonsultPartners.com/presentations
What is Social Media?
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What is Social Media?
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What is Social Media?ͼ “Online Media based Conversations”oMedia (text, video, audio, images, multimedia) that has an active
part (created, shared, discussed, reviewed, scored, bookmarked, modified)
in a conversation (listening, commenting, engaging) between
people through social channels (Facebook, YouTube, Twitter, blog, Digg, StumbleUpon, Technorati)
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#SMM Backgroundͼ New marketing paradigm enabled by
o ubiquitous presenceo long tailo online tools (i.e. social media tools)
ͼ New expectations driven by o searcho Generation Y
'Picture by Hay Kranen / PD'
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Hitch for a Yamaha Royal Star Venture
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In the World of…
12www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
13www.KonsultPartners.com/presentationsSource: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference
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Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
Make it facts based!
AUDIENCEWHO
CONTENTWHAT
CONVERSATIONWHERE
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Audience
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Keywords
SegmentationDemographicsFirmographicsPsychographics
Persona
Point!
Audience segmentation helps you understand what engages your customer
ADMIREAFFINITY
SIMILAR
HELPFUL ENGAGING TRUSTED
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Content
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Keywords
RelevanceRemarkableExperiences
MediaDifferentiationCuratingSchedule
Point!
The right content is what enables you to engage and captivate your customer
DELIVERY GOVERNANCECREATION
SCHEDULESEO OWNERSHIP
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Conversation
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Keywords
ListeningDialog
DestinationsMultipliersToneTiming
Point!
The conversation is the new marketing component that is effective with both individuals and crowds.
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Strategy + Execution
LISTEN & RESPOND
ENGAGE & ACTIVATE
MEASURE
AUDIENCE
CONTENT
CONVERSATION
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ExecutionListen & Respond Engage & Activate Measure
SENTIMENT…BRING THEM “HOME”
SET ALERTSGO WHERE THEY GOPARTICIPATE
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• Facts (info graphics)• Fun• Visual• Easy to share
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Practical Recommendationsͼ Own your online presenceͼ Use multiple tools to engage where the
audience is, and lead them homeͼ Produce valuable content, not just volume
contentͼ Start with content that helps your businessͼ Start now – social takes time!
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Thank You!http://konsultpartners.com
http://backwardwebsites.comhttp://hakansoderbom.com
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Types of Social MediaSocial Networks MySpace, LinkedIn, Facebook
Communities, forums, QA and discussion boards
Meetup, Biznik, Yahoo! Groups, Ning, BuddyPress, Google Groups, Quora
Review and opinion sites
Amazon.com, Epinions.com, Bazaarvoice
Blogging Posterious, Wordpress, Blogger
Microblogging Twitter, Yammer, Chatter
Bookmarking Digg, Delicious, Stumbleupon
Media SharingPhoto: Flickr, Photobucket, PicasaVideo: YouTube, VimeoOther: Slideshare
Social Games FarmVille, World of Warcraft
Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc
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New Marketing Buzzwords
ͼ Search Engine Optimizationͼ Social Media Optimizationͼ Reputation Management
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Search Engine Optimization
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KeywordsBack LinksTagsSitemaps…
A “science”
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Social Media Optimization
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• Social tools enabled
• Promotional activities
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Reputation Management
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