Download - Scaling Up Your SEO Campaigns

The Five Stages of SEO Maturity

conductor.com/sesSFconductor.com/sesSF

http://www.conductor.com/seomaturity


“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens

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Over 250 leading marketers rely on Conductor

75+ employees, with backgrounds from Google, Yahoo & MSN

Most widely used SEO platform

‘Conductor Research Labs’ bringing science to natural search

conductor.com/sesSF



4.Scale

5.Compete

3.Measure

2.Invest

1.Try

conductor.com/sesSF



92% of traffic comes from page 1

STRIKING DISTANCE

PersonnelEngineering/ProductionSEO Technology

0

23

45

68

90

Jan Feb Mar0

20000

40000

60000

80000

5.Compete4.Scale3.Measure1.Try

Budget

Strategy

Metrics

2.Invest

conductor.com/sesSF

RankTraffic



PersonnelEngineering/ProductionSEO TechnologyContentLink Building

EXPAND

0

200,000

400,000

600,000

800,000

Jan Feb March0

3

6

9

12

Aggregate Keyword Search Volume

Keyword Expansion


Budget

Strategy

Metrics

2.Invest

conductor.com/sesSF

Search VolumeAverage Rank



TIE SEO METRICS TO BUSINESS METRICSWarning! Measure now or lose investment

0

750,000

1,500,000

2,250,000

3,000,000

Jan Feb March

SEO ROI

PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building

RevenueTrafficRankings


Budget

Strategy

Metrics

2.Invest

conductor.com/sesSF



ORGANIZE AND PRIORITIZEMake all keywords winners

0

375

750

1,125

1,500

Category 1 Category 2 Category 3

Keyword Pipeline


21+11-201-10


Budget

Strategy

Metrics

2.Invest

conductor.com/sesSF



CRUSH THE COMPETITIONPredict the future using existing data

SEO Market Share



Budget

Strategy

Metrics

2.Invest

conductor.com/sesSF

Company 1Company 2Company 3Others



GO TO CONDUCTOR.COM/SESSF TO DOWNLOAD THIS WORKSHEET AND

PRESENTATION SLIDESGot a question? Twitter @besmertnik

conductor.com/sesSF

