Brighton SEO 2014 - How Paid Traffic Can (and should) Enhance Search Campaigns
Scaling Up Your SEO Campaigns
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Transcript of Scaling Up Your SEO Campaigns
The Five Stages of SEO Maturity
conductor.com/sesSFconductor.com/sesSF
“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens
ABOUT CONDUCTOR
Over 250 leading marketers rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
Most widely used SEO platform
‘Conductor Research Labs’ bringing science to natural search
conductor.com/sesSF
4.Scale
5.Compete
3.Measure
2.Invest
1.Try
conductor.com/sesSF
92% of traffic comes from page 1
STRIKING DISTANCE
PersonnelEngineering/ProductionSEO Technology
0
23
45
68
90
Jan Feb Mar0
20000
40000
60000
80000
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
RankTraffic
PersonnelEngineering/ProductionSEO TechnologyContentLink Building
EXPAND
0
200,000
400,000
600,000
800,000
Jan Feb March0
3
6
9
12
Aggregate Keyword Search Volume
Keyword Expansion
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
Search VolumeAverage Rank
TIE SEO METRICS TO BUSINESS METRICSWarning! Measure now or lose investment
0
750,000
1,500,000
2,250,000
3,000,000
Jan Feb March
SEO ROI
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
RevenueTrafficRankings
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
ORGANIZE AND PRIORITIZEMake all keywords winners
0
375
750
1,125
1,500
Category 1 Category 2 Category 3
Keyword Pipeline
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
21+11-201-10
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
CRUSH THE COMPETITIONPredict the future using existing data
SEO Market Share
PersonnelEngineering/ProductionSEO TechnologyContentContinuing EducationLink Building
5.Compete4.Scale3.Measure1.Try
Budget
Strategy
Metrics
2.Invest
conductor.com/sesSF
Company 1Company 2Company 3Others
GO TO CONDUCTOR.COM/SESSF TO DOWNLOAD THIS WORKSHEET AND
PRESENTATION SLIDESGot a question? Twitter @besmertnik
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