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Razorfish
RachelBrandtYeMa
EmilyNealJessicaWillis
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overview
• Lay of the land
• Vicious cycle of worry
• The Digital Mom
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this is for my people
Nancy’s Vital Stats:
• 34 years old• Mother of Brian age 6 and Joanna age 4• Proud of her mini-van and how she’s able to provide for the safety and care of her children• Keeps a sharp eye on her kid’s behavior, what they watch, how well they’re developing and the amount of vegetables left on their plates
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thank you jessica
Superman that Supermom
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bridging the gap
• making the web work
• two different paths, the same destination
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search
1. safe kids browser 2. kids online community3. online kids games4. educational kids games5. kids online video6. internet for kids7. kids safety online8. stop cyberbullying9. childrens online games10. childrens online video
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the social monster
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observe
• first things first
• listening, not lurking
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recruit
• follow the leader
• participants to buyers
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evaluate platforms
• Blogs
• Facebook
• YouTube
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engagement
• buzz is more than a word
• mi casa es su casa
• content is key
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promote
• harnessing the social monster
• who doesn’t love a free gift?