Do or Die - Clark Kokich, Razorfish Chairman
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Do or Die Clark Kokich
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Transcript of Do or Die - Clark Kokich, Razorfish Chairman
Do or DieClark Kokich
• What I hear CEO’s saying:
“We seem to be trying all of these new technologies, and while some of it seems to be working, it doesn’t add up to anything that matters. I don’t need a bunch of $10-million ideas. I need a $1-billion idea.”
• What we want CEO’s to be saying:“We’ve used digital technologies to completely transform our relationship with our best customers. It’s given us a sustainable competitive advantage, and as a result, we’re increasing sales and profits.”
Our challenge for the past fifty years:
Change perceptions.
Our challenge today:
Change reality.
Three key challenges:
• Redefine the definition of a “big idea.”
• Reverse the process, from “Channel Up” to “Idea Down.”
• Master the art of collaboration.
Vail Case goes here
What Robert Katz and Vail got right:
• Reversed the process, from “Channel Up” to “Idea Down.”
•Mastered the art of collaboration.
Developed a business idea, not just another marketing idea.
Thank YouClark Kokich
