Razorfish

RachelBrandtYeMa

EmilyNealJessicaWillis

overview

• Lay of the land

• Vicious cycle of worry

• The Digital Mom

this is for my people

Nancy’s Vital Stats:

• 34 years old• Mother of Brian age 6 and Joanna age 4• Proud of her mini-van and how she’s able to provide for the safety and care of her children• Keeps a sharp eye on her kid’s behavior, what they watch, how well they’re developing and the amount of vegetables left on their plates

the battle begins

thank you jessica

Superman that Supermom

bridging the gap

• making the web work

• two different paths, the same destination

search

1. safe kids browser 2. kids online community3. online kids games4. educational kids games5. kids online video6. internet for kids7. kids safety online8. stop cyberbullying9. childrens online games10. childrens online video

the social monster

observe

• first things first

• listening, not lurking

recruit

• follow the leader

• participants to buyers

evaluate platforms

• Blogs

• Facebook

• YouTube

engagement

• buzz is more than a word

• mi casa es su casa

• content is key

measurement

promote

• harnessing the social monster

• who doesn’t love a free gift?