Your crowdfunding campaign: why, how, rules, risks,
how to succeed?
Maxime Besnier, Founder of verylocaltrip.com
Bangkok - July 1st, 2015
What kind of project? � Animals
� Community
� Environment
� Event
� Film
� Politics
� Technology
� Start-up/small business
Before the campaign
� Identify your ‘Love Money’ in your network
� Contact your colleagues, family & friends: first circle
� Ask them to contribute 1 to 3 days after the launch!
� Nobody wants to be the first at the party!
Launch
� If you reach 20% or more of your goal in the 1st week, your are 5X more likely to succeed
� Share your projects with everyone! (personalized emailing, social medias…)
Follow-up
� Be proactive!
� Talk with your fans and update your community regarding the progress of the campaign (every 3 days)
� Encourage your fans to share and invite their friends!
How much to ask for? � Be ambitious… and realistic
� Smaller goals are more attainable � Average successful campaign is around $7000
� Flexible? All or nothing? � “All or nothing” policy can boost the donation
� Don’t forget to include the cost estimation � Rewards � Platform fees � Bank Delivery fees � PayPal fees
� Enable payments by credit card AND PayPal
How long?
� Not too long!
� Most successful campaigns usually last around 1 month
� Donations peaks at the beginning and at the end
Content � Be concise and clear (Who? What? Why? 300-500 words)
� How it all started - Tell a story! Have a Pitch Video!
� Your concept, how it works and impact: short summary of your business, risks and challenges
� Your team
� What you need, how much, and how you will spend the money… and what you will do if you get more money!
� 100% transparency
� In English & in French
Rewards
� Do not offer too few, or too many rewards (3 to 8 is good)
� Some platforms don’t accept vouchers
� On average people pledge around 70 USD
Last recommendations…
� You’ll raise 70% more with 4+ people in your team
� Be creative!
� Put the emotion!
Support Very Local Trip on Indiegogo!http://igg.me/at/verylocaltrip
+66 (0)81 83 75 655 www.verylocaltrip.com
http://lespepitestech.com/startup-de-la-french-tech/very-local-trip
See more at: http://www.goodmorningcrowdfunding.com/pdj-01-juillet-very-local-trip-la-solution-quon-
attendait-pour-voyager-0107151/
http://intoconnection.com/2015/06/be-a-traveller-not-a-tourist-with-this-new-platform/
http://www.okintrnt.com/idea-factory/travel-very-local-trip/
http://www.thailande-fr.com/tourisme/35348-very-local-trip-facon-de-voyager
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