Your crowdfunding campaign: why, how, rules, risks,

how to succeed?

Maxime Besnier, Founder of verylocaltrip.com

Bangkok - July 1st, 2015

Why crowdfunding?

�  Raise funds!

�  Raise awareness!

What kind of project? �  Animals

�  Community

�  Environment

�  Event

�  Film

�  Politics

�  Technology

�  Start-up/small business

www.verylocaltrip.com

New version of the website launched on May 13, 2015

Tourists

Booking Offer local experience

Local Friends

20% 80%

Booking fee

Business Model

Highest funded crowdfunding projects

NOT EASY!

“I will prepare and some day my chance will come.” - Abraham Lincoln

Before the campaign

�  Identify your ‘Love Money’ in your network

�  Contact your colleagues, family & friends: first circle

�  Ask them to contribute 1 to 3 days after the launch!

�  Nobody wants to be the first at the party!

Launch

�  If you reach 20% or more of your goal in the 1st week, your are 5X more likely to succeed

�  Share your projects with everyone! (personalized emailing, social medias…)

Follow-up

�  Be proactive!

�  Talk with your fans and update your community regarding the progress of the campaign (every 3 days)

�  Encourage your fans to share and invite their friends!

End

�  Send rewards

�  Thank you emails

Which platform?

How much to ask for? �  Be ambitious… and realistic

�  Smaller goals are more attainable �  Average successful campaign is around $7000

�  Flexible? All or nothing? �  “All or nothing” policy can boost the donation

�  Don’t forget to include the cost estimation �  Rewards �  Platform fees �  Bank Delivery fees �  PayPal fees

�  Enable payments by credit card AND PayPal

How long?

�  Not too long!

�  Most successful campaigns usually last around 1 month

�  Donations peaks at the beginning and at the end

Content �  Be concise and clear (Who? What? Why? 300-500 words)

�  How it all started - Tell a story! Have a Pitch Video!

�  Your concept, how it works and impact: short summary of your business, risks and challenges

�  Your team

�  What you need, how much, and how you will spend the money… and what you will do if you get more money!

�  100% transparency

�  In English & in French

Rewards

Rewards

�  Do not offer too few, or too many rewards (3 to 8 is good)

�  Some platforms don’t accept vouchers

�  On average people pledge around 70 USD

Last recommendations…

�  You’ll raise 70% more with 4+ people in your team

�  Be creative!

�  Put the emotion!

Support Very Local Trip on Indiegogo!http://igg.me/at/verylocaltrip

maxime@verylocaltrip.com

+66 (0)81 83 75 655 www.verylocaltrip.com

http://lespepitestech.com/startup-de-la-french-tech/very-local-trip

See more at: http://www.goodmorningcrowdfunding.com/pdj-01-juillet-very-local-trip-la-solution-quon-

attendait-pour-voyager-0107151/

http://intoconnection.com/2015/06/be-a-traveller-not-a-tourist-with-this-new-platform/

http://www.okintrnt.com/idea-factory/travel-very-local-trip/

http://www.thailande-fr.com/tourisme/35348-very-local-trip-facon-de-voyager