Client Name Witheld
Presentation Elevation WorkshopMichael Weiss, figure18
December 2012
Group Exercise
Who is this guy? And what is he
doing here?
Now My Wife
Now you know me.
Lessig Method
1. You2. Them3. How
Style
Casual?
Formal?
Cadence
Fast?
Slow?
Hands
Face
Body
At the 1988 DNC Clinton was boo’ed
off the stage
Hands To Punctuate
Cadence
Repetition
Passion
Crowd Control
Charisma
A special personal quality or power of an individual making him or her capable of influencing or inspiring large numbers of people.
Is it innate or can it be learned?
CLTs*(Charismatic Leadership
Tactics)
* John Antonakis, Marika Fenley, and Sue Liechti
MetaphorIt is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check that has come back marked 'insufficient funds.’
– Martin Luther King “I Have A Dream”
Story
Contrast“Ask not what your country can do for you, but what you can do for your country.”
-JFK
Confidence
Group Exercise
2. The Audience
The human brain not only looks for the unexpected but
actually craves the unexpected
* Gregory Berns (2001)
Create Tension
David Gallo
By 1:47 he says “We don’t know much about this planet at all” and then blows them
away with imagery
Benjamin Zander
Opens with an analogy
Open with the conclusion
It creates mystery
We unravel a puzzle
The PitchThe Working Session
The Pitch
A proposal is factual and filled with process and
budgets; your pitch is emotional, engaging and
inspirational.
You’ve made it to finals1. They Read The Proposal2. They Devoured Your Web Site3. They Know You Can Do The Job
This is not the time to talk about yourself
This is the time to talk about them
This is just another meeting
A Presentation Is Not A Meeting; It’s A Performance
The Working Session
Nancy Duarte
Bio Break
3. HOW
Storytelling
You don’t have to tell the entire story.
Rule of Three
The 3 Little PigsGoldilocks & the 3 Bears
The Good, The Bad & The UglyStop, Drop & Roll
Location, Location, LocationDuty, Honor, Country Veni, Vidi, Vici
Three is all they can remember
Be respectful
Rule #1Exercise Boosts
Brain Power
If We Didn’t Move We Would Have Been Eaten
Rule #4We Do Not Pay Attention
To Boring Things
Multi-Tasking Is A Myth
Get Off The Grid
Go Analog
Source
Hartley, J., & Davies, I. Note-taking: A critical review. Programmed Learning and Educational Technology, 1978, 15, 207-224.
Every 10 Minutes:Tell A Story
Show A VideoDo A Relevant Activity
Rule #10Vision Trumps All
Other Senses
Hear a piece of information and 3 days later you’ll remember 10% of it.
Add a picture and you’ll remember 65%
“My Psych 101 students can’t learn!”
Choose Your Tool
“Communication is the transfer of
emotion.”- Seth Godin
Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic or whatever else you are.)
If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.
Too often we build our presentations around our
decks
I want you to build your deck around your
presentation
Swab The
Decks
Beware Of The Bullet Points
Why I Love Dolphins
★ I Met One Once
★ It was a summer day in Florida.....
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(c) 2012 - NOAA - Why I Love Dolphins Presentation February 2012 #1
One idea per slide
Slides are for support only
No Animation
Hi-Rez Images
Your Slide Deck is NOT a Handout
Ensemble Pitching
Kibbitz & Nosh
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how
you made them feel." - Maya Angelou
Your Turn
1. You2. Them3. How
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