Download - Perfect Storm Media - Pay-Per-Sale

2013 Perfect Storm Mediawww.perfectstormmedia.com

IMAGINEA SERVICE THAT CAN

OUTSOURCE THE LONG-TAIL OF GOOGLE SEMDELIVERING $ALE$AT THE RIGHT PRICE

WITHOUT ANY

RISKOREFFORT


FOR NO RISK AND OUR SYSTEM DOES ALL THE WORK.*

NO-ONEELSE CAN DO THIS

* !


LONG-TAIL SEMBETTER ECONOMICS ON THE LONG TAIL

No. of Keywords in Phrase

Sea

rch

Vo

lum

e

Low

High

High

22 WORD PHRASES

“persian food”

33 WORD PHRASES

“persian food delivery”

3+

MORE DESCRIPTIVE PHRASES

WITH GEO LOCATION QUALIFIER“persian food delivery WC2”

INCREASE

✓ Sales ✓ Quality Score✓ Click-through Rate✓ Conversion Rate

DECREASE

✓ Cost-per-Sale ✓ Cost-per-Click


Grey's AnatomyCriminal MindsThe SopranosNew GirlSkinsBonesThe WireHomelandThe KillingDexterGame of ThronesHannibalBreaking BadThe Walking DeadTrue BloodRevolutionSupernaturalFalling SkiesDoctor WhoSherlockSuitsHannibalBreaking BadThe Walking DeadTrue BloodRevolutionSupernaturalFalling SkiesDoctor WhoSherlockSuitsGrey's AnatomyCriminal MindsThe SopranosNew Girl

Program

Season 05Season 04Season 03Season 02Season 01

Season

Episode 10Episode 09Episode 08Episode 07Episode 06Episode 05Episode 04Episode 03Episode 02Episode 01

Episode

MhysaCastamereSecond SonsMaiden FairThe ClimbKissed by FireWatch is EndedPunishment WalkDark WingsValar Dohaeris

Title

NexusGalaxy S4AndroidiPhoneiPadDesktopLaptopTV

Device

StreamBuyRentDownload

Watch

SCALE: HOW DO WE GET TO


`x x x x x

ADS AND KEYWORDS PER CLIENT?


CASE STUDY

£1.50

CO

S-P

ER

-SA

LE

SALES VOLUME100,000

Pre-

£1.40

122,000

Post

BOTTOM LINE: INCREASED SALES BY 22% AND REDUCED AVERAGE CPA TO £ 1.40.AND NO CANNIBALIZATION!

BEFORE: 100,000 SALES AT A GOOGLE COST OF £1.50 PER SALE

PSM DELIVERED 22,000 INCREMENTALSALES VIA THE “LONG-TAIL” @ £0.95 EACH


EXISTING SEARCH ACTIVITIES*

ADD MORE SALES WITHOUT

WE DO NOT TOUCHYOUR BRAND TERMS EITHER

* !


COMPLEMENTARYTO ANY EXISTING SEM WORK

YOUR EXISTING

SEM WORK

LONG-TAILPAY-PER-SCALE

SEM


WE DO NOTHANDCUFF YOU TO LONG

CONTRACTS

OUR CLIENTS

STAY FORYEARS

BUT

7 YEARS

8 YEARS

6 YEARS4 YEARS

8 YEARS

http://www.perfectstormmedia.com/mhl-support-case-study.html

http://www.perfectstormmedia.com/seatwave-case-study.html


FINE-TUNING THE GOOGLE PARAMETERS

EACH VARIABLE SEPARATELY MANAGED TO MAXIMIZE EFFICIENCY


OUR AWARDS

2011Best Innovation

2012 Outstanding

Product /Service

2012 SILVERMost Innovative

Company of the Year

2013Highly Commended


“Perfect Storm Media’s impressive and unique approach helped us become Europe’s largest

ticket exchange, driving over £200,000 of sales / month.”

Bob Meijer, Online Marketing Manager

DON’T TAKE OUR WORD FOR IT

“Perfect Storm Media works hard driving incremental business via cost effective campaigns.

They have been a long term partner for Lovefilm.”

Jason Norris, Online Marketing Director, Lovefilm

Perfect Storm’s system has been able to accurately track conversion to sales, including

telephone calls, and to calibrate the system effectively

Paul Aitken, Founder and CEO ofBorro.com



DON’T TAKE OUR WORD FOR IT


http://www.perfectstormmedia.com/borro-case-study.html


AVERAGE AD POSITION VS COST PER CLICK

1 2 3 4 5 6 7 8 9 100.0

1.0

2.0

3.0

4.0

5.0

6.0

$0.00

$0.02

$0.04

$0.06

$0.08

$0.10

$0.12

$0.14

$0.16

$0.18

$0.20



1 2 3 4 5 6 7 8 9 10$0

$2

$4

$6

$8

$10

$12

$14

$16

$18

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%


COST PER ACTION VS CONVERSION RATE


CLICKTHROUGH RATE VS CONVERSION RATE

1 2 3 4 5 6 7 8 90%

200%

400%

600%

800%

1000%

1200%

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%
