Perfect Storm Media - Pay-Per-Sale
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2013 Perfect Storm Media www.perfectstormmedia.com IMAGINE A SERVICE THAT CAN OUTSOURCE THE LONG-TAIL OF GOOGLE SEM DELIVERING $ALE$ AT THE RIGHT PRICE WITHOUT ANY RISK OR EFFORT
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http://www.perfectstormmedia.com/ Perfect Storm Media was founded in 2005 with a simple goal in mind; to convert advertising expenses into sales commission on completed sales. When you make a sale, we get paid; otherwise we don't. For too long the advertising and marketing service industries have been making misleading claims about performance with too little accountability. By the time you find out the truth, your precious advertising spend is gone. Google has made great strides in this regard with the "Pay-per-Click" business model, but we are taking it to the next step, so that you "Pay-per-Sale". Innovation and accountability go hand in hand at Perfect Storm Media. Because we bear the risk of advertising not converting into sales commission for any of a number of reasons, we have built a great system that we continue to improve every single day. The ability to track online and offline sales allows us to develop highly automated processes, optimization technologies, and algorithms, all of which are built to control and manage these risks and increase sales for you. Aligning our incentives 100% with the interests of our customers is a powerful proposition that has served us well in a fast-changing online advertising world and the evolving Google ecosystem.
Transcript of Perfect Storm Media - Pay-Per-Sale
2013 Perfect Storm Mediawww.perfectstormmedia.com
IMAGINEA SERVICE THAT CAN
OUTSOURCE THE LONG-TAIL OF GOOGLE SEMDELIVERING $ALE$AT THE RIGHT PRICE
WITHOUT ANY
RISKOREFFORT
2013 Perfect Storm Mediawww.perfectstormmedia.com
FOR NO RISK AND OUR SYSTEM DOES ALL THE WORK.*
NO-ONEELSE CAN DO THIS
* !
2013 Perfect Storm Mediawww.perfectstormmedia.com
LONG-TAIL SEMBETTER ECONOMICS ON THE LONG TAIL
No. of Keywords in Phrase
Sea
rch
Vo
lum
e
Low
High
High
22 WORD PHRASES
“persian food”
33 WORD PHRASES
“persian food delivery”
3+
MORE DESCRIPTIVE PHRASES
WITH GEO LOCATION QUALIFIER“persian food delivery WC2”
INCREASE
✓ Sales ✓ Quality Score✓ Click-through Rate✓ Conversion Rate
DECREASE
✓ Cost-per-Sale ✓ Cost-per-Click
2013 Perfect Storm Mediawww.perfectstormmedia.com
Grey's AnatomyCriminal MindsThe SopranosNew GirlSkinsBonesThe WireHomelandThe KillingDexterGame of ThronesHannibalBreaking BadThe Walking DeadTrue BloodRevolutionSupernaturalFalling SkiesDoctor WhoSherlockSuitsHannibalBreaking BadThe Walking DeadTrue BloodRevolutionSupernaturalFalling SkiesDoctor WhoSherlockSuitsGrey's AnatomyCriminal MindsThe SopranosNew Girl
Program
Season 05Season 04Season 03Season 02Season 01
Season
Episode 10Episode 09Episode 08Episode 07Episode 06Episode 05Episode 04Episode 03Episode 02Episode 01
Episode
MhysaCastamereSecond SonsMaiden FairThe ClimbKissed by FireWatch is EndedPunishment WalkDark WingsValar Dohaeris
Title
NexusGalaxy S4AndroidiPhoneiPadDesktopLaptopTV
Device
StreamBuyRentDownload
Watch
SCALE: HOW DO WE GET TO
2012 Perfect Storm Mediawww.perfectstormmedia.com
`x x x x x
ADS AND KEYWORDS PER CLIENT?
2013 Perfect Storm Mediawww.perfectstormmedia.com
2013 Perfect Storm Mediawww.perfectstormmedia.com
CASE STUDY
£1.50
CO
S-P
ER
-SA
LE
SALES VOLUME100,000
Pre-
£1.40
122,000
Post
BOTTOM LINE: INCREASED SALES BY 22% AND REDUCED AVERAGE CPA TO £ 1.40.AND NO CANNIBALIZATION!
BEFORE: 100,000 SALES AT A GOOGLE COST OF £1.50 PER SALE
PSM DELIVERED 22,000 INCREMENTALSALES VIA THE “LONG-TAIL” @ £0.95 EACH
2013 Perfect Storm Mediawww.perfectstormmedia.com
EXISTING SEARCH ACTIVITIES*
ADD MORE SALES WITHOUT
WE DO NOT TOUCHYOUR BRAND TERMS EITHER
* !
2013 Perfect Storm Mediawww.perfectstormmedia.com
COMPLEMENTARYTO ANY EXISTING SEM WORK
YOUR EXISTING
SEM WORK
LONG-TAILPAY-PER-SCALE
SEM
2013 Perfect Storm Mediawww.perfectstormmedia.com
WE DO NOTHANDCUFF YOU TO LONG
CONTRACTS
OUR CLIENTS
STAY FORYEARS
BUT
7 YEARS
8 YEARS
6 YEARS4 YEARS
8 YEARS
2013 Perfect Storm Mediawww.perfectstormmedia.com
FINE-TUNING THE GOOGLE PARAMETERS
EACH VARIABLE SEPARATELY MANAGED TO MAXIMIZE EFFICIENCY
2013 Perfect Storm Mediawww.perfectstormmedia.com
OUR AWARDS
2011Best Innovation
2012 Outstanding
Product /Service
2012 SILVERMost Innovative
Company of the Year
2013Highly Commended
2013 Perfect Storm Mediawww.perfectstormmedia.com
“Perfect Storm Media’s impressive and unique approach helped us become Europe’s largest
ticket exchange, driving over £200,000 of sales / month.”
Bob Meijer, Online Marketing Manager
DON’T TAKE OUR WORD FOR IT
“Perfect Storm Media works hard driving incremental business via cost effective campaigns.
They have been a long term partner for Lovefilm.”
Jason Norris, Online Marketing Director, Lovefilm
Perfect Storm’s system has been able to accurately track conversion to sales, including
telephone calls, and to calibrate the system effectively
Paul Aitken, Founder and CEO ofBorro.com
2013 Perfect Storm Mediawww.perfectstormmedia.com
DON’T TAKE OUR WORD FOR IT
2013 Perfect Storm Mediawww.perfectstormmedia.com
AVERAGE AD POSITION VS COST PER CLICK
1 2 3 4 5 6 7 8 9 100.0
1.0
2.0
3.0
4.0
5.0
6.0
$0.00
$0.02
$0.04
$0.06
$0.08
$0.10
$0.12
$0.14
$0.16
$0.18
$0.20
No. of Keywords in Phrase
2013 Perfect Storm Mediawww.perfectstormmedia.com
1 2 3 4 5 6 7 8 9 10$0
$2
$4
$6
$8
$10
$12
$14
$16
$18
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
No. of Keywords in Phrase
COST PER ACTION VS CONVERSION RATE
2013 Perfect Storm Mediawww.perfectstormmedia.com
CLICKTHROUGH RATE VS CONVERSION RATE
1 2 3 4 5 6 7 8 90%
200%
400%
600%
800%
1000%
1200%
0.00%
0.20%
0.40%
0.60%
0.80%
1.00%
1.20%
1.40%
1.60%
No. of Keywords in Phrase
