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AAF District 5 Leadership Conference
Bill Dotson
PRESENTED BY
Advertising on Facebook & Twitter
[email protected]: 859.361.4464
1Monday, October 11, 2010
If it’s on the web, we do it...
•Website Design & Consulting
•Online Marketing (Ads, Newsletter, Video, SEO)
•Social Media Management
•Solving problems in creative ways
•Analysis & Consulting
WebMedley
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Online Marketing
•Environment
•Paid Ads on Facebook
•Paid Ads on Twitter
•Measurement
•Questions
Agenda
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When you leave today, you should understand what advertising is, why its beneficial, and how to get started.
Your online starting line..
Website
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Advertising•Websites
•Search engines
•Blog/newsletter/e-blast
•Social -> Facebook/Twitter/YouTube
•Location marketing-> Foursquare
•Review sites-> Google Places, Yelp etc
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Google adsNotice the stars
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SEO
Local search
client
client
client
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Social media leaders
Source: www.compete.com
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What’s the main difference between Google ads versus Facebook ads?
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Most Google ads are text ads based on a search someone does for information & answers. Facebook is display advertising: lower CTR, need compelling images, and multiple ad types.
•25% of all clicks on the web are on Facebook
•Facebook has 500 million active users
•50% logs on EVERY day!
•Daily FB use of total US online population is
47% vs 50% TV... (37% radio and 22% newspaper)
Source: Nielsen, Hitwise.
Facebook’s web traffic pulled ahead of Google’s for the first time in the U.S. in March 2010...
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Put a face to the company
•Tips and hints
•Company news (changes, events etc)
•Images / video (services you want to push)
•Industry information (new products/procedures)
•Products/services information and promotions
•Community news
•Contests (win a voucher if you refer ppl on
Facebook)
Content ideas
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Willingness to experiment
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Willingness to experiment
The informative approach
Promoting services
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Social Media ads
•Stats Tracking
•Better insight in target groups
•Online following
•ROI: Cost per lead is low
•Reaching new people
Clinical Research Ad
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Tips for Success
•‘Like’/ ‘Become a Fan’ / promo ads
•Send users to a FB tab related to the ad
•Speak directly to user
•Find eye catching images
•Test different ads and monitor click rates
•BIG Tip: Check the CPC 48 hours after ad approval
•BIG Tip: Active ads have a lower CPC
Facebook ads
16Monday, October 11, 2010
Review results
•Review ALL of the facebook reports
•Try segmenting and
targeting to reduce cost
•Experiment with
landing pages
Analysis
17Monday, October 11, 2010
Do you have the budget & time?
•Sponsored Tweets and almost 6 mo old
•$100,000/sponsored tweet
•Twitter claims 5% of people interact with
the tweet
Twitter Advertising
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Alternatives
•Ad.ly starts at $25,000
•SponsoredTweets starts under $10,000
Ad.ly & SponsoredTweets
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Explore the city
•Local tips / reviews
•Locate your friends (who is here?)
•Use the Mayor competition to drive traffic
•Special offers
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Join our team
Most clients pay between
$1,500-$3,000 a month
WebMedley
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FB fan growth
Sleep Outfitters
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[email protected]: 859.361.4464
Online advertising: Google and Facebook
Bill Dotson
PRESENTED BY
Questions?
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