Mastering Marketing Automation and Social Paid Ads
Transcript of Mastering Marketing Automation and Social Paid Ads
Time Spent Per Day on Social Media
41 MIN
21 MIN
21 MIN
10 MIN
17 MIN
17 MIN
Source: eMarketer, November 2014
Reach and Scale
Updated: September 2015
1.49B USERS
400M USERS
100M USERS
364M USERS
304M USERS
100M USERS
In Fact, Studies Show
Source: LeapJob Source: Cirrus
ONLY 2% OF COLD CALLS RESULT IN A
BOOKED APPOINTMENT
COMPANIES OF 150-500 TYPICALLY
HAVE 6 OR 7 DECISION MAKERS
Promote Top of the Funnel Content on LinkedIn
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHICTop of the Funnel
Bottom of the Funnel
Amplify It with Dynamic Retargeting on Social
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHICCold Leads
Warmer Leads
Using These Tracking Pixels
Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
Logic with Exclusion Targeting
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
Example Journey for the End User
Visits website and does not convert
Visits LinkedIn, clicks an ad, and
subscribes to blog
Receives three touch points for nurture campaigns via email, Facebook, and Twitter
Questions?
CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
bit.ly/adstage-launch-2016
For today’s slides LAUNCH Scale
@adstage