Mastering Marketing Automation and Social Paid Ads

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Mastering Marketing Automation: Turning Strangers into Customers and Customers into Advocates

Transcript of Mastering Marketing Automation and Social Paid Ads

Mastering Marketing Automation: Turning Strangers into Customers

and Customers into Advocates

About AdStage

Manage ad campaigns across Google, Bing, Facebook, LinkedIn, and Twitter

We All Know The Power of Marketing Automation

However, This Only Covers Email

VS

Time Spent Per Day on Social Media

41 MIN

21 MIN

21 MIN

10 MIN

17 MIN

17 MIN

Source: eMarketer, November 2014

Reach and Scale

Updated: September 2015

1.49B USERS

400M USERS

100M USERS

364M USERS

304M USERS

100M USERS

In Fact, Studies Show

Source: LeapJob Source: Cirrus

ONLY 2% OF COLD CALLS RESULT IN A

BOOKED APPOINTMENT

COMPANIES OF 150-500 TYPICALLY

HAVE 6 OR 7 DECISION MAKERS

Acquiring Your Strategic Company List

2 Types of Strategic Company Lists

Sales Top Prospect List

Website Visitor Company List

Top Prospects Lists in CRM

HubSpot Salesforce Intercom

Top Prospects Lists in CRM

Using Reverse IP Lookup

Promote Top of the Funnel Content on LinkedIn

WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHICTop of the Funnel

Bottom of the Funnel

Precise Targeting with LinkedIn Ads

Company Targeting

Job Title Targeting

Industry and Job Title Targeting with LinkedIn Ads

AND

Industry or Job Title Targeting with Facebook Ads

OR

Overlap Targeting in AdStage

Influencing Prospects Using Ads

Exporting Lead Lists from your CRM/MA

FUNNEL STAGES

• OPEN • CONTACTED • QUALIFIED • PROPOSAL

Exporting Lead Lists from your CRM/MA

Upload Lists into Facebook and Twitter

Manage Audiences Across Both Platforms

Ads for Every Stage of the Funnel

OPEN QUALIFIEDCONTACTED PROPOSAL

Using Dynamic Retargeting for Lead Nurturing

Example of Lead Nurturing Email Drip

WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHIC

Examples of Content

Amplify It with Dynamic Retargeting on Social

WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHICCold Leads

Warmer Leads

Using These Tracking Pixels

Facebook Website Custom Audience Twitter Conversion Tracking Website Tag

Add Exclusion Targeting

Logic with Exclusion Targeting

WEBINAR

CASE STUDY

GUIDE / WHITEPAPER

BLOG POST / INFOGRAPHIC

Targeted Audience Excluded Audience

Blog post subscribers

Whitepaper downloads

Case study downloads

Blog post subscribers

Whitepaper downloads

Case study downloads

Webinar registrants

Your target audience

Examples of Ads in Feeds

Example Journey for the End User

Visits website and does not convert

Visits LinkedIn, clicks an ad, and

subscribes to blog

Receives three touch points for nurture campaigns via email, Facebook, and Twitter

Adding Social Ads to Different Lead Stages

Questions?

CEO and Co-Founder of AdStage

@sahilio

SAHIL JAIN

bit.ly/adstage-launch-2016

For today’s slides LAUNCH Scale

@adstage