Nielsen Consumer C360 Conference 2012

Case Study

The Westin Diplomat Resort & Spa Hollywood, FL

June 25-27, 2012

Enhancing Content ~ Expanding Reach

• For marketing, media and retail executives to explore how collaboration between partners and consumers can strengthen connections with both

• Through better collaboration, better solutions can evolve

• Industry leaders addressed the challenges of connecting to today’s digital environment comprised of diverse consumers

Backstage video production included fifteen technicians and thirty-five monitors to be able to switch to a variety of graphics and videos to any one of

our six high-definition screens

John Lewis,President and CEO

of Consumer North America, at Nielsen opens the

conference

Dave Calhoun, the CEO at Nielsen, thanks the audience for their participation in this year's conference and

emphasizes the collaboration between Nielsen & all their customers

The opening keynote by Noel Wallace, the President of Colgate Palmolive North America, set the theme of collaboration through his

emphasis of working together internally and externally

The Senior VP of Marketing Strategy and

Communications at Kraft, Dana Anderson,

creatively expresses her thoughts on

collaboration

Cesar Conde, the President of Univision, captures the audience while discussing the

New American Reality and Hispanic consumers

Lauren Zalaznick, Chairman of Entertainment & Digital Networks and Integrated Media at NBCUniversal, talks with Adam Lashinsky, Senior Editor of Fortune

Streaming video of the general session speakers was available to a worldwide Nielsen audience

Moderators from Nielsen interviewed category experts which was shown through online streaming, as well as out in the ballroom foyer

The innovation expo featured interactive displays demonstrating how Nielsen measures what consumers watch

& buy in three areas: your home, your store, & your office

Attendees visited the Live Chat area, right outside the General Session, to network with key strategic allies of Nielsen

The Social Media Wall continuously displayed social media newsfeeds, including Twitter. News stations, such as CNN and Fox News, were exhibited as well as the conference agenda

The breakout sessions, renamed insight sessions, were redesigned in look and feel for this year’s conference and allowed for more audience engagement and interactivity

Jim Belushi and the Sacredhearts played some

Rock n’ Roll and put on an entertaining show

to give the audience a great time

Conference attendees let loose and enjoyed a

night of entertainment provided by Jim Belushi

and the Sacredhearts after a busy day

Nielsen Consumer C360 Conference 2012

Case Study

For more information contact Ron Springer at 877-577-2153 or rons@espritpro.com