Nielsen Consumer 360 Conference 2012 Case Study
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Nielsen Consumer C360 Conference 2012 Case Study
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Enhancing the Content ~ Expanding the Reach - The theme of this year\'s conference was collaboration. As Dave Calhoun, the Chief Executive Office of Nielsen, put it "...we will focus on the significant role that our mutual collaboration plays in developing products, services, and business models that help you better serve your customers\' ever-changing needs." Many great speakers gave their insights on the importance of collaboration, whether it is internally or externally. Representatives from Wal-Mart, Kraft, Univision, NBCUniversal, and several others expressed the necessity of drawing up value for the consumers. This year, we added online streaming for Nielsen employees that could not attend the conference. This feature gave them the opportunity to learn more about these upcoming trends and to give them motivation to move forward and act upon them. During breaks several interviews took place with Nielsen moderators and experts that were also streamed to enhance the viewer’s experience. A social media wall, located in the general session foyer, kept the conference attendees informed through social media newsfeeds, news stations, and the conference agenda. Trending topics regarding the speakers or conference were instantly posted on large plasma screens, helping individuals connect and network. Key strategic allies of Nielsen were at the Live Chat area to speak with clients and answer any questions. A new feature, the Innovation Expo, enabled Nielsen to express their findings on consumers’ behaviors within the home, office, and store where interactive displays clearly outlined this information. I have produced this conference for fifteen years and without a doubt, this is the most technologically advanced and innovative meeting yet. Taking advantage of all the foyer and meeting space and using social media outlets greatly enhanced the production of this event and the audience experience.
Transcript of Nielsen Consumer 360 Conference 2012 Case Study
Nielsen Consumer C360 Conference 2012
Case Study
The Westin Diplomat Resort & Spa Hollywood, FL
June 25-27, 2012
Enhancing Content ~ Expanding Reach
• For marketing, media and retail executives to explore how collaboration between partners and consumers can strengthen connections with both
• Through better collaboration, better solutions can evolve
• Industry leaders addressed the challenges of connecting to today’s digital environment comprised of diverse consumers
Backstage video production included fifteen technicians and thirty-five monitors to be able to switch to a variety of graphics and videos to any one of
our six high-definition screens
John Lewis,President and CEO
of Consumer North America, at Nielsen opens the
conference
Dave Calhoun, the CEO at Nielsen, thanks the audience for their participation in this year's conference and
emphasizes the collaboration between Nielsen & all their customers
The opening keynote by Noel Wallace, the President of Colgate Palmolive North America, set the theme of collaboration through his
emphasis of working together internally and externally
The Senior VP of Marketing Strategy and
Communications at Kraft, Dana Anderson,
creatively expresses her thoughts on
collaboration
Cesar Conde, the President of Univision, captures the audience while discussing the
New American Reality and Hispanic consumers
Lauren Zalaznick, Chairman of Entertainment & Digital Networks and Integrated Media at NBCUniversal, talks with Adam Lashinsky, Senior Editor of Fortune
Streaming video of the general session speakers was available to a worldwide Nielsen audience
Moderators from Nielsen interviewed category experts which was shown through online streaming, as well as out in the ballroom foyer
The innovation expo featured interactive displays demonstrating how Nielsen measures what consumers watch
& buy in three areas: your home, your store, & your office
Attendees visited the Live Chat area, right outside the General Session, to network with key strategic allies of Nielsen
The Social Media Wall continuously displayed social media newsfeeds, including Twitter. News stations, such as CNN and Fox News, were exhibited as well as the conference agenda
The breakout sessions, renamed insight sessions, were redesigned in look and feel for this year’s conference and allowed for more audience engagement and interactivity
Jim Belushi and the Sacredhearts played some
Rock n’ Roll and put on an entertaining show
to give the audience a great time
Conference attendees let loose and enjoyed a
night of entertainment provided by Jim Belushi
and the Sacredhearts after a busy day
Nielsen Consumer C360 Conference 2012
Case Study
For more information contact Ron Springer at 877-577-2153 or [email protected]
