Mobile’s Next Wave: UX for Emerging Markets
Peter Sandberg cary-anne olsen
There are 5 billion mobile subscriptions in the developing world.
These users are changing the way we do mobile.
We’ve spent the last year researching mobile and designing for emerging markets.
Peter● UX Director● Mobile Wrangler● Espresso Junkie
cary-anne● Mobile UX Designer● Bilingual Researcher● Taco Addict
We’ve worked on apps for
In these places
We’ll share these lessons learned:
● Bandwidth and data are unpredictable● Merchants are everywhere● Literacy varies significantly● Crossing the trust threshold● Common mobile behaviors
Bandwidth and data
Merchants are everywhere
Merchants are everywhere
Literacy
In-person researchis key
Literacy
Crossing the trust threshold
From bottle caps and cash
Crossing the trust threshold
To mobile
Common mobile behaviors
This panel is for
● branding agencies● major corporations● startups● small business owners● entrepreneurs● researchers● designers
Thanks, vote for us!
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