andreyplus.google.com/+AndreyLipattsev
search outreach
my PC at Uni (ca. 2000)
my first phone (ca. 2000)
first phone I thought cool(ca. 2005)
"is there internet on it?"
user expectations CHANGED
user expectations CHANGEDRADICALLY
Did you mean? AutocompleteSynonyms UniversalSearch
GoogleInstant
KnowledgeGraph
IntelligenceFeaturesVoice
Search onDesktop
Google Now
VoiceSearch
Webanswers
Actions
14
Conversational Context-BasedSearch
search timeline
2015 2016 201720142013
MOBILEEXCEEDS
THE DESKTOP
2015
74%of UK consumers have a smartphone
Source: Mintel Digital Trends (Winter) - UK - December 2014
BY 2020
90%source: Mobile Report, Nielsen IBOPE –2014 –
40% of UK online sales take place on a smartphone or tablet
Source: IMRG and CapGemini, Nov 2014 to Jan 2015 - http://www.imrg.org/index.php?catalog=1769
MAKE FINANCIALTRANSACTIONS
FIND THE BEST
PATHS
COMPAREPRODUCTS
AND PRICES
● mobilegeddonmobile-friendly update
● mobile-friendly update
● mobile-friendly update● app-indexing
● mobile-friendly update● app-indexing● Google Now
● mobile-friendly update● app-indexing● Google Now● Now on Tap
● mobile-friendly update● app-indexing● Google Now● Now on Tap● Voice Search
[where is the empire state building][i want to see pictures][how tall is it][who built it][when]
[where is the empire state building][i want to see pictures][how tall is it][who built it][when] [show me restaurants around there]
[only french][actually i prefer italian][call the second one][how far is it from here]
● mobile-friendly update● app-indexing● Google Now● Now on Tap● Voice Search● … more coming!
20152009
Desktop Tablet Smartphone
go mobile or others willleave youBEHIND
g.co/developersearch
g.co/appindexing
g.co/mobilefriendly
[google office hours]
THANK YOU!
slides courtesy of gary / @methode