andreyplus.google.com/+AndreyLipattsev

search outreach

my PC at Uni (ca. 2000)

my first phone (ca. 2000)

first phone I thought cool(ca. 2005)

"is there internet on it?"

user expectations CHANGED

user expectations CHANGEDRADICALLY

Did you mean? AutocompleteSynonyms UniversalSearch

GoogleInstant

KnowledgeGraph

IntelligenceFeaturesVoice

Search onDesktop

Google Now

VoiceSearch

Webanswers

Actions

14

Conversational Context-BasedSearch

search timeline

2015 2016 201720142013

MOBILEEXCEEDS

THE DESKTOP

2015

74%of UK consumers have a smartphone

Source: Mintel Digital Trends (Winter) - UK - December 2014

BY 2020

90%source: Mobile Report, Nielsen IBOPE –2014 –

40% of UK online sales take place on a smartphone or tablet

Source: IMRG and CapGemini, Nov 2014 to Jan 2015 - http://www.imrg.org/index.php?catalog=1769

SEARCHING

MAKE FINANCIALTRANSACTIONS

FIND THE BEST

PATHS

READINGEMAIL

SEEK ADVICE

COMPAREPRODUCTS

AND PRICES

● mobilegeddon

● mobilegeddonmobile-friendly update

● mobile-friendly update

x ✔

● mobile-friendly update● app-indexing

● mobile-friendly update● app-indexing● Google Now

● mobile-friendly update● app-indexing● Google Now● Now on Tap

● mobile-friendly update● app-indexing● Google Now● Now on Tap● Voice Search

[where is the empire state building][i want to see pictures][how tall is it][who built it][when]

[where is the empire state building][i want to see pictures][how tall is it][who built it][when] [show me restaurants around there]

[only french][actually i prefer italian][call the second one][how far is it from here]

● mobile-friendly update● app-indexing● Google Now● Now on Tap● Voice Search● … more coming!

20152009

20152009

Desktop Tablet Smartphone

go mobile or others willleave youBEHIND

g.co/developersearch

g.co/appindexing

g.co/mobilefriendly

[google office hours]

THANK YOU!

slides courtesy of gary / @methode