RETENTION OF MEMBERSHIP
Revisit FIA Value Proposition
Branding (more activities)
Marketing material. (RiskSA)
Revisit Website (more marketing oriented)
SNAPPY Communication
Social Media (Epic)
Intermediary Campaign
Road Shows−Regular visits to branches−Breakfasts inviting non members−Regional Conferences−Joint FSB conferences (involve FSB + Inseta)−CPD Points−Regional Coordinators.
Involve branch chairs to identify non members and arrange visits and presentations.
.
NEW MEMBER DRIVE
Reward system.(every new member- 2 month (R260)
Reward potential members.
Identify list of cancelled members with an offer to rejoin without penalties(FIA, LUASA, SAFSIA)
NEW MEMBER DRIVE
FSB Data – to identify potential−New applications to be part of industry body−Government tenders
Insurers ST− Identify non members and motivate−New contracts compulsory membership−Visit CEO’s
NEW MEMBER DRIVE
Insurers LIFE−Discovery franchises−Liberty franchises−Momentum franchises−ALL Insurers
Masthead & FPI−Enter into discussions −Duplication− ID non core functionalities
NEW MEMBER DRIVE
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