MEMBERSHIP MARKETING DRIVE

2012

RETENTION OF MEMBERSHIP

Revisit FIA Value Proposition

Branding (more activities)

Marketing material. (RiskSA)

Revisit Website (more marketing oriented)

SNAPPY Communication

Social Media (Epic)

Intermediary Campaign

Road Shows−Regular visits to branches−Breakfasts inviting non members−Regional Conferences−Joint FSB conferences (involve FSB + Inseta)−CPD Points−Regional Coordinators.

Involve branch chairs to identify non members and arrange visits and presentations.

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NEW MEMBER DRIVE

Reward system.(every new member- 2 month (R260)

Reward potential members.

Identify list of cancelled members with an offer to rejoin without penalties(FIA, LUASA, SAFSIA)

NEW MEMBER DRIVE

FSB Data – to identify potential−New applications to be part of industry body−Government tenders

Insurers ST− Identify non members and motivate−New contracts compulsory membership−Visit CEO’s

NEW MEMBER DRIVE

Insurers LIFE−Discovery franchises−Liberty franchises−Momentum franchises−ALL Insurers

Masthead & FPI−Enter into discussions −Duplication− ID non core functionalities

NEW MEMBER DRIVE

Utilize FIA Awards−Representation− Insight magazine−Consumer magazines.(Who and what is FIA)

Multi Nationals−Visit Life and Short Term−Moonstone Relationship – NB!!

Material:

Brochures available & Why FIA, corporate DVD

NEW MEMBER DRIVE