Membership marketing benchmarking report tony rossell

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Membership Marketing Benchmarking Report

description

The annual Membership Marketing Benchmarking Report is produced by Marketing General, Inc. (MGI). MGI sprecializes in helping membership organizations recruit and retain members. Visit www.MarketingGeneral.com for more information.

Transcript of Membership marketing benchmarking report tony rossell

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Membership Marketing Benchmarking Report

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What are the Trends in Association Membership?

2011 MGI Annual Membership Benchmarking Report

• Third Year Produced by MGI• Over 650 Participating Associations• Up Front Disclaimer

• What not Why• Correlation not Prediction

•Get a Free Copy of the Full Report at: www.marketinggeneral.com

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Research Goals

1. Gain an understanding of the membership marketing practices of associations

2. Define what practices they believe are most effective

3. Understand through cross tabulation with new member, renewal and growth numbers what practices correlate with better outcomes

4. Page numbers in this presentation correspond to the printed report (download the report at www.marketinggeneral.com).

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Research Methodology

1. 5,719 requests to participate2. 11.3% response rate with 650 participating

associations (one response per association)3. Margin of error + / - 3.8% with a 95%

confidence level(See page 8)

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MGI Proven Marketing Approach

Membership Lifecycle

•Awareness

•Recruitment

•Engagement

•Renewal

•Reinstatement

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Membership Awareness

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Membership Recruitment

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Membership Engagement

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Membership Renewals

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Membership Reinstatement

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Get a Free Copy of the Full Report at: www.marketinggeneral.com