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Key Success Factors of NokiaPosted by mbalectures | Posted in Strategic Management | 10,994 views | Posted on 26-11-2010 |
Tagged Under : critical success factors of Nokia, Key success factors of Nokia, Key success factors of Nokia
Company, KSFs of Nokia, KSFs of Nokia Company, Nokia critical success factors, Nokia key success factors
Key success factors (KSFs) are those factors
which influence the capability of industry players to
flourish in marketplace. On the basis of these
factors customers decide between the competing
brands of rivals. Some of the important key
success factors of NOKIA are given below:
Extensive Research &
Development
Nokia has many manufacturing plants and
research & development facilities across the globe.
In December 2009, Nokia had Research &
Development (R&D) sites in 16 countries and
engaged 37,020 people in R&D, representing around 30% of the Nokia’s total employees. The Nokia’s Research
Center consists of nearly 500 researchers, scientists and engineers and has locations in seven countries. In addition
to research units, Nokia has also established Nokia Institute of Technology (Research & Development institute in
Brazil).
Production and Manufacturing Facilities
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Nokia manufactures mobile devices that are complements of Internet and communications sectors, with more than
123,000 labor force in 120 countries. It is the world’s biggest manufacturer of mobile phones and it has total of 15
manufacturing facilities. Nokia has greater utilization of fixed assets around the world which allow it to achieve over
all low cost. It has innovative technology and efficient workforce which result in higher productivity and low cost
design according to buyer’s specification.
Faster Learning CurveNokia benefits from a faster learning curve and has the capability to use extra resources in developing operational
tools and method. In this way Nokia and its partners offer superior learning opportunities for workers interested in
system operations so that they can run skill development more willingly and to retain staff. Nokia being a market
leader in the technology industry can possibly gain considerable economies of scale in-house. Nokia can achieve
economies of scale by organizing all spare parts throughout the one organization.
Innovative Activities
Nokia’s R&D has two objectives: long term and short term. Long-term activities comprise creating new andinnovative products and technologies. Long-term actions further involve altering the method that the firm runs by
innovating different methods of running the company. The short term activities comprise developing products to
assured key technologies rather than creating new technologies. Nokia runs R&D activities by interrelating with
research institutes, universities, other companies and standard bodies globally. In addition to research and
development, it plays a strong part in influencing and monitoring the open standards used in its products.
Strong Distribution Network
Nokia has global digital retail distribution centre for “N-Gage” games. N-Gage holders can trial, download and
purchase famous N-Gage games. Nokia is incorporating its devices with innovative services throughout the Ovi
(www.ovi.com), including maps, apps, maps email etc. Nokia has Southeast Asian distribution and customer support
centre in Singapore. The regional customer distribution and support centre in Singapore offers superior flow of
information and improved support and distribution services for Nokia’s selling partners in Malaysia, Indonesia,
Singapore, Indochina, India, Sri Lanka, Thailand and Bangladesh.
Capable Workforce
Nokia’s success depends on the dedication and talent of employees. Nokia has the robust and diversified workforce
with different backgrounds. It has more than 55,000 personnel from 115 nationalities. Diversify workforce brings
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competitive advantage for Nokia. Diverse groups are more innovative and discover better solutions. Human
Resources from diverse backgrounds bring insights into customer base throughout the globe while adding worth to
Nokia’s business.
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