Nokia Names. NOKIA VIDEO Background NOKIA 1865 - Forest industry enterprise in southwestern Finland....
-
Upload
julie-goodman -
Category
Documents
-
view
222 -
download
1
Transcript of Nokia Names. NOKIA VIDEO Background NOKIA 1865 - Forest industry enterprise in southwestern Finland....
Background NOKIA
• 1865 - Forest industry enterprise in southwestern Finland. Manufacture pulp and paper on the Nokia River.
• 1967 - Nokia merged with Finnish Rubber Works and Cable Works (Nokia Corporation).
• 1980s - Increased its position in the telecommunications and electronics markets.• First mobile phones in the 1980s• 1994 - decided to focus on mobile phones and telecommunications as the core of
the business and divested its non-core operations• 1998 - Nokia bought a number of small companies that develop e-commerce and
telephony technologies to expand its drive into mobile Internet capability.• According to sales figures of 2003, Mobile Phones generated 80% of Nokia’s net
sales, networks 19%, and ventures 1%. It is obvious that Nokia’s primary business is mobile phones.
SWOTStrength Weakness
- Build on current technology -Existing knowledge of target
market (developing)- Wide Range of Products- User friendly products- Product warranty World-Wide
-Higher prices compared to competitors- late in clam shell phones- Low rate of adaptation-Dependence on strength in low-end and mid-range phones
Opportunity Threat
-Expand their market-Innovation-Capitalize on different trends than only telecommunication
-Other competitors growth-Lost market share -Market become more saturated-Developing Countries-Small local Companies-Cell phone brand piracy in the developing world
Options/ Alternatives
Option 1: Continuing the way they areOption 2: Restructure and InnovationOption 3: Counting Nokia out (big mistake)
Recommendations
• Open source policy• R&D
-internal communication
• Out-Sourcing• Collaboration• Differentiate between developed and
developing market